Visual content and recommendations drive Chinese travel decisions

Visual content and recommendations drive Chinese travel decisions

Ctrip recently announced a new feature on the line: travel.

Users can share information such as text, photos, and videos on the trip. Ctrip said, «The future good travel content will be more and more driving for users’ travel decisions. We still have a lot of ideas about travel content and social product structure, and everyone will see it in Ctrip.»
Sina Technology saw on the Ctrip App page that the travel function was placed in the five entrances below the main page. Users can share photos and videos on the travel page, as well as the current location, mood and text.
“When travel shooting becomes a habit, the birth of travel photography is also a matter of course.” Ctrip said, “The definition of travel photography we give is to discover travel, share it, and interact with the community.”
According to Chen Yuanhao, the person in charge of the travel project and the general manager of the Ctrip Community Products Department, compared with the traditional long travel notes, the preparation of the travel shoots does not require a lot of effort. Just relying on the organic combination of photos or videos and stories can create a similar

The content of “Micro Travel” is more simple to share travel.

Chen Yuanhao said that compared with the fixed audience of friends, the user group of tens of millions of people can better meet the needs of sharing and interaction; on the other hand, the huge content of travel can help users more easily. Discover travel, find inspiration.
In addition, the traveler will also look at the star users. According to reports, after the self-travel on the line, many domestic stars have actually entered the station.
Fans can know the travel dynamics of the stars through travel photography, and can also interact with the way of star messages or the release of star-tailored travel topics.
In addition, the traveler also launched a reward mechanism. According to reports, users will receive a certain point reward for each upload of a travel photo; and the highest rated travel content can also receive a cash reward of 100 yuan / piece.
Ctrip Sunbo said, «The future good travel content will be more and more driving for users’ travel decisions. We still have a lot of ideas about travel content and social product structure, and everyone will see it in Ctrip.» (Zhang Jun)
This article is from Sina Technology, the entrepreneurial family authorized to publish, slightly edited and modified, the copyright belongs to the author, the content only represents the author’s independent point of view.