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20 julio, 2020

Big Changes in Weibo

Big changes coming to URLs on Weibo Campaigns. Weibo introduces new regulations for adding external links to the posts and ads. From now on, the platform will …

19 junio, 2020

Publish your videos in China

Do you have good multimedia content to attract Chinese consumers? YouTube is blocked by Chinese Firewall. So if for example you have YouTube videos embedded into your …

16 junio, 2020

Zhihu B2B strategy in China

Zhihu is a platform where companies can develop  B2B marketing strategies in the Chinese market. Usually your customers will have a lot of questions on their minds. …

19 mayo, 2020

Xiaohongshu, the new market place

The first sale of 196 cars with a conversion rate of 65% in Xiaohongshu. For the first time, Xiaohongshu broke into the car live track and handed …

12 mayo, 2020

Chinese tourism market post-outbreak

Ctrip and another of China’s biggest travel portals, Mafengwo, conducted a survey to assess consumer travel demands understanding the China tourism market post-outbreak The survey was done in …

10 mayo, 2020

Meituan Dianping and connect with Chinese travellers

The Chinese superapp Meituan has rolled out live streaming features on its platform to promote traveling and provide training to tenants. E-commerce platform Pinduoduo has also launched …

5 mayo, 2020

The Chinese Instagram – Oasis

Last year Sina Weibo invited his Weibo followers to join Oasis. Oasis is Weibo’s answer to Instagram and has a content-driven model like Xiaohongshu (Little Red Book), …

29 abril, 2020

Douyin useful for marketing foreign schools?

Douyin useful for marketing foreign schools? Of course it is. We have noticed that quite a few Chinese higher-education institutions have a presence on Douyin, but many …

13 noviembre, 2019

Influencer Incubator for Overseas Brands

Tmall Global Launches Influencer Incubator for Overseas Brands Tmall Global’s conference in Hangzhou was introduced a new solution for overseas brands. Tmall Global is a cross-border e-commerce …

6 noviembre, 2019

Renren, a way to engage with students in China

Renren, it s a way to engage with students in China. Renren, formerly known as the Facebook of China, is making its return to the App Store. …