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  • The innovations behind China’s Singles Day shopping phenomenon is about mainly Live streaming Live video streaming and young consumers in smaller cities are powering growth of the world’s largest online shopping event. Double Eleven (11.11, or 11 Nov), a.k.a. Singles’ Day Festival is a global shopping event initiated by Alibaba and adopted by other e-commerce platforms and retailers. Consumers can expect the largest discount of the year during Double 11 while businesses expect a significant portion of annual revenues from …

  • Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China.   Can one order items beyond {takeaway} food and expect them to arrive within 30 min?  perfumes, clothes, luxury items… have you ever heard about about 618 shopping festival?  618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June. The quickest delivery that they …

  • What to do you think about Livestreaming Museums with Taobao Live? On March 1, the Potala Palace in Lhasa welcomed a record-breaking 1 million-plus tourists. We are not kidding.. We know it is impossible due to Covid-19. But there another way…DIGITALLY all of these “visitors” to the UNESCO World Heritage Site in Tibet arrived via their smartphones. Livestreaming proceeded through the centuries-old fortress, giving his virtual visitors a tour of the palace’s artifacts, including sculptures and traditional Buddhist paintings. The …

  • Weibo launches a short-video app: “Planet Video”. Publishing videos is nothing really new on Weibo, but following WeChat’s move to roll out video accounts, Weibo couldn’t have stayed behind, could it? Weibo (like Wechat) is hoping to retain their users (and influencers) that have started to drift toward other channels, such as Douyin. Also, the platform announced that the short-video feature will create more space for advertisers. Meaning: more earning opportunities for influencers and the platform. – «Planet Video is …

  • China becomes the number one ice-cream consumer in the world. Just to give you an idea of the market size, in 2014, it was worth 70.8 billion yuan. In 2019, it doubled (138 billion yuan) and outranked other countries in the world. Moreover, more mid-to-high-end ice-cream brands are popping up; others launch highly anticipated collaborations, such as milk tea-flavour released by Hey Tea and Algida. At the same time, there are ‘Internet celebrity’ brands with ‘exotic’ local flavours such as …

  • Weibo live streaming is one of the best tools for promoting in the Covid age that we are living. And for fashion shows is a great opportunity. Gucci puts up a 12-hour live Weibo broadcast of its fashion show. This year, due to the pandemic, many brands have been forced to regroup and make up a new strategy for their marketing, and luxury brands are no exception. Therefore, following the lead of others, Gucci has decided to move their show …

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    20 julio, 2020
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    Big changes coming to URLs on Weibo Campaigns. Weibo introduces new regulations for adding external links to the posts and ads. From now on, the platform will not allow social posts to include any URLs that direct users to websites that are not whitelisted. This will have an impact on your marketing strategy if you manage a Weibo account. Keep reading for more information! The question is then: who is on the white list? That’s entirely up to Weibo. For …

  • Do you have good multimedia content to attract Chinese consumers? YouTube is blocked by Chinese Firewall. So if for example you have YouTube videos embedded into your webpages, it is probably won’t be accessible to anybody that visits your website from within mainland China. However, there are some Chinese video platforms where you can upload your video on. After uploading your video to their platform, you can then easily embed it into any of your webpages. While these options may …

  • Zhihu is a platform where companies can develop  B2B marketing strategies in the Chinese market. Usually your customers will have a lot of questions on their minds. In China, the king of Question and Answer is Zhihu (知乎). It’s like the Quora of China, and it’s a must-know platform for B2B business marketing.       This post will mostly focus on: What is Zhihu? Why consider Zhihu for B2B marketing? How to do Zhihu marketing? What is Zhihu? The brand name …

  • The first sale of 196 cars with a conversion rate of 65% in Xiaohongshu. For the first time, Xiaohongshu broke into the car live track and handed out a good transcript. Recently, high-end brand Lectra, together with Xiaohongshu bloggers abcmama and Chen Yihui, shared the test drive experience of its coupe SUV Lectra 02 with netizens through live broadcast. The Link was given by Future Auto Daily (ID: auto-time) and the result was 301 test drive appointment through the live …