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10 noviembre, 2020

The innovations behind China’s Singles Day

The innovations behind China’s Singles Day shopping phenomenon is about mainly Live streaming Live video streaming and young consumers in smaller cities are powering growth of …

20 septiembre, 2020

Weibo live streaming for fashion shows

Weibo live streaming is one of the best tools for promoting in the Covid age that we are living. And for fashion shows is a great opportunity. …

20 julio, 2020

Big Changes in Weibo

Big changes coming to URLs on Weibo Campaigns. Weibo introduces new regulations for adding external links to the posts and ads. From now on, the platform will …

12 mayo, 2020

Chinese tourism market post-outbreak

Ctrip and another of China’s biggest travel portals, Mafengwo, conducted a survey to assess consumer travel demands understanding the China tourism market post-outbreak The survey was done in …

5 mayo, 2020

The Chinese Instagram – Oasis

Last year Sina Weibo invited his Weibo followers to join Oasis. Oasis is Weibo’s answer to Instagram and has a content-driven model like Xiaohongshu (Little Red Book), …

13 noviembre, 2019

Influencer Incubator for Overseas Brands

Tmall Global Launches Influencer Incubator for Overseas Brands Tmall Global’s conference in Hangzhou was introduced a new solution for overseas brands. Tmall Global is a cross-border e-commerce …

25 agosto, 2019

Weibo, a key platform in Chinese Tourism

Weibo has become a very important platform for Chinese Tourism. In a recent survey, a China digital marketing agency for the travel industry, asked 100 Chinese millennials to …

16 julio, 2019

Adapting McDonalds menu to China

Cola Chicken… Cola Chicken (可乐鸡) is a sweet and sour cooking dish using cola, chicken, ginger, soy sauce, cooking wine, and Sichuan pepper as its main ingredients …

22 abril, 2019

Cultural Marketing, the biggest key to success for brands in China

Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …

10 abril, 2019

Dolce&Gabbana China Crisis through Weibo hashtags

The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag …