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10 noviembre, 2020

The innovations behind China’s Singles Day

The innovations behind China’s Singles Day shopping phenomenon is about mainly Live streaming Live video streaming and young consumers in smaller cities are powering growth of …

20 julio, 2020

Big Changes in Weibo

Big changes coming to URLs on Weibo Campaigns. Weibo introduces new regulations for adding external links to the posts and ads. From now on, the platform will …

13 noviembre, 2019

Influencer Incubator for Overseas Brands

Tmall Global Launches Influencer Incubator for Overseas Brands Tmall Global’s conference in Hangzhou was introduced a new solution for overseas brands. Tmall Global is a cross-border e-commerce …

16 octubre, 2019

Tik-tok (Douyin) Search Function

TikTok (Douyin) In-Video Search Function makes online shopping more addictive than ever. What is TikTok’s new in-video search function and how to activate it?  the new function …

24 septiembre, 2019

Xiaohongshu (Red Book): introduction

Have you ever heard about Xiaohongshu? Which e-commerce platform would you first consider for your online business when entering the Chinese market? Becoming one of the fastest-growing …

16 julio, 2019

Adapting McDonalds menu to China

Cola Chicken… Cola Chicken (可乐鸡) is a sweet and sour cooking dish using cola, chicken, ginger, soy sauce, cooking wine, and Sichuan pepper as its main ingredients …

26 junio, 2019

450000 BOTTLES OF WINE SOLD IN 18 MINUTES ON WECHAT

In 2013, a couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Nowadays Shanghai Dowell Trading is operating in …

29 abril, 2019

Mini-programs create more opportunities than your e-commerce website

WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 …

22 abril, 2019

Cultural Marketing, the biggest key to success for brands in China

Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …

1 abril, 2019

Xiaohongshu, the place where Influencers are

If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …