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8 marzo, 2021

Douyin means marketing success in China

Recently some of our customers call us and ask why platforms like WeChat and Weibo do not guarantee satisfactory marketing results as before. The answer we …

12 enero, 2021

Chinese consumer analysis

The Chinese consumer is the smartest consumer we could find.They know the global price point for all of their favorite brands and are very sophisticated in …

10 noviembre, 2020

The innovations behind China’s Singles Day

The innovations behind China’s Singles Day shopping phenomenon is about mainly Live streaming Live video streaming and young consumers in smaller cities are powering growth of …

25 octubre, 2020

Instant Shopping in China via livestreaming

Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China.   Can one order items beyond {takeaway} food and expect them to arrive …

8 octubre, 2020

Livestreaming Museums with Taobao Live

What to do you think about Livestreaming Museums with Taobao Live? On March 1, the Potala Palace in Lhasa welcomed a record-breaking 1 million-plus tourists. We are …

5 octubre, 2020

Weibo launches a short-video app Planet Video

Weibo launches a short-video app: “Planet Video”. Publishing videos is nothing really new on Weibo, but following WeChat’s move to roll out video accounts, Weibo couldn’t have …

25 septiembre, 2020

China becomes the number one ice-cream consumer

China becomes the number one ice-cream consumer in the world. Just to give you an idea of the market size, in 2014, it was worth 70.8 billion …

20 septiembre, 2020

Weibo live streaming for fashion shows

Weibo live streaming is one of the best tools for promoting in the Covid age that we are living. And for fashion shows is a great opportunity. …

20 julio, 2020

Big Changes in Weibo

Big changes coming to URLs on Weibo Campaigns. Weibo introduces new regulations for adding external links to the posts and ads. From now on, the platform will …

19 junio, 2020

Publish your videos in China

Do you have good multimedia content to attract Chinese consumers? YouTube is blocked by Chinese Firewall. So if for example you have YouTube videos embedded into your …