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11 junio, 2021

Chinese Tourists are moving

China see over 100 million passenger trips during the Dragon Boat Festival. More than 100 million passenger trips are expected in China during the next three-day …

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3 mayo, 2021

Holograms and 3D displays in China: the future of advertising.

Whilst technology continues to advance globally, Chinese advertising surprised us again with the latest cinematic 3D screens installed in Chengdu. A video of this display went …

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25 abril, 2021

From the ground-breaking QR Code on-air to an “O2O” trend: inbound marketing.

After the emergence of the pandemic, QR codes in China have become all the rage; wherever one goes, a code makes it easy to connect to …

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13 abril, 2021

Open your online shop in Douyin (Chinese Tik-Tok)

Douyin expands into e-commerce: brands can now open an online shop in the Chinese Tiktok We have recently been witnessing how Douyin is pulling ahead of …

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31 marzo, 2021

Adaptation in China is vital

H&M gets cancelled in China. The importance of understanding how to adapt a company to the Chinese market. The controversy arose after the company initiated a …

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18 marzo, 2021

Chinese Clubhouse is coming

“The banning of Clubhouse app in China sparks a wave of apps replicating its business model”. Clubhouse is an invite-only social media platform entirely based on …

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8 marzo, 2021

Douyin means marketing success in China

Recently some of our customers call us and ask why platforms like WeChat and Weibo do not guarantee satisfactory marketing results as before. The answer we …

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12 enero, 2021

Chinese consumer analysis

The Chinese consumer is the smartest consumer we could find.They know the global price point for all of their favorite brands and are very sophisticated in …

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10 noviembre, 2020

The innovations behind China’s Singles Day

The innovations behind China’s Singles Day shopping phenomenon is about mainly Live streaming Live video streaming and young consumers in smaller cities are powering growth of …

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25 octubre, 2020

Instant Shopping in China via livestreaming

Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China.   Can one order items beyond {takeaway} food and expect them to arrive …

5 $ Douyin set up course