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5 mayo, 2020

The Chinese Instagram – Oasis

Last year Sina Weibo invited his Weibo followers to join Oasis. Oasis is Weibo’s answer to Instagram and has a content-driven model like Xiaohongshu (Little Red Book), …

13 noviembre, 2019

Influencer Incubator for Overseas Brands

Tmall Global Launches Influencer Incubator for Overseas Brands Tmall Global’s conference in Hangzhou was introduced a new solution for overseas brands. Tmall Global is a cross-border e-commerce …

6 noviembre, 2019

Renren, a way to engage with students in China

Renren, it s a way to engage with students in China. Renren, formerly known as the Facebook of China, is making its return to the App Store. …

26 junio, 2019

450000 BOTTLES OF WINE SOLD IN 18 MINUTES ON WECHAT

In 2013, a couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Nowadays Shanghai Dowell Trading is operating in …

22 abril, 2019

Cultural Marketing, the biggest key to success for brands in China

Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …

1 abril, 2019

Xiaohongshu, the place where Influencers are

If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …

26 marzo, 2019

Kuakua, the new trend in Chinese Social Media

Kuakua groups on WeChat, whose members seek compliments for moral support, have become a new fad among users in China Social Media. A student usually posts something …

22 enero, 2019

Visual content and recommendations drive Chinese travel decisions

Visual content and recommendations drive Chinese travel decisions Ctrip recently announced a new feature on the line: travel. Users can share information such as text, photos, and …

21 enero, 2019

WeChat on-line new features: can do 32 countries visa

Going abroad! WeChat on-line new features: can do 32 countries visa For a long time, WeChat and Alipay have been committed to applying their own APP functions …

29 octubre, 2018

What Happens in One Minute on the Chinese Internet

What Happens in One Minute on the Chinese Internet In August, China’s internet population surpassed 800 million for the first time according to official government statistics. So …