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Meitu the latest trend from China

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11 octubre, 2018
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With 455 million monthly active users, photo-enhancement app Meitu is turning itself into a photo-social platform, with plans to expand into games, online literature, even claw crane machines

The CEO said  Selfies and touch-ups are now a basic demand, especially among women. The pursuit for beauty is eternal.

Photo-editing has become China’s top selfie-enhancement app company and has narrowed its losses and is poised to turn a profit this year, the first time since its IPO in 2016 in Hong Kong, according to analyst estimates compiled by Bloomberg.

To keep its pulse on the market and shifting consumer winds among its core customer demographic, more than 40 per cent of Meitu’s 2,000-strong workforce are women, higher than the tech industry average in China. The mean age of its workforce is 27 and more than one in five employees were born after 1995, the so-called Generation Z. Three in five of those who use Meitu are between 18 and 30 years of age, with women making up 81 per cent of its users.

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