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3 mayo, 2021

Holograms and 3D displays in China: the future of advertising.

Whilst technology continues to advance globally, Chinese advertising surprised us again with the latest cinematic 3D screens installed in Chengdu. A video of this display went …

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31 marzo, 2021

Adaptation in China is vital

H&M gets cancelled in China. The importance of understanding how to adapt a company to the Chinese market. The controversy arose after the company initiated a …

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18 marzo, 2021

Chinese Clubhouse is coming

“The banning of Clubhouse app in China sparks a wave of apps replicating its business model”. Clubhouse is an invite-only social media platform entirely based on …

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20 septiembre, 2020

Weibo live streaming for fashion shows

Weibo live streaming is one of the best tools for promoting in the Covid age that we are living. And for fashion shows is a great opportunity. …

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19 junio, 2020

Publish your videos in China

Do you have good multimedia content to attract Chinese consumers? YouTube is blocked by Chinese Firewall. So if for example you have YouTube videos embedded into your …

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16 junio, 2020

Zhihu B2B strategy in China

Zhihu is a platform where companies can develop  B2B marketing strategies in the Chinese market. Usually your customers will have a lot of questions on their minds. …

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10 mayo, 2020

Meituan Dianping and connect with Chinese travellers

The Chinese superapp Meituan has rolled out live streaming features on its platform to promote traveling and provide training to tenants. E-commerce platform Pinduoduo has also launched …

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29 abril, 2020

Douyin useful for marketing foreign schools?

Douyin useful for marketing foreign schools? Of course it is. We have noticed that quite a few Chinese higher-education institutions have a presence on Douyin, but many …

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13 noviembre, 2019

Influencer Incubator for Overseas Brands

Tmall Global Launches Influencer Incubator for Overseas Brands Tmall Global’s conference in Hangzhou was introduced a new solution for overseas brands. Tmall Global is a cross-border e-commerce …

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10 julio, 2019

Digitalizing in China means Online 2 Offline

Digitalizing for example China’s Beauty Industry: Could you imagine  ‘Beauty Charging Stations’ ? this is real, ‘makeup charging stations’ are the next trend in China’s beauty industry …

5 $ Douyin set up course