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25 abril, 2021

From the ground-breaking QR Code on-air to an “O2O” trend: inbound marketing.

After the emergence of the pandemic, QR codes in China have become all the rage; wherever one goes, a code makes it easy to connect to …

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13 abril, 2021

Open your online shop in Douyin (Chinese Tik-Tok)

Douyin expands into e-commerce: brands can now open an online shop in the Chinese Tiktok We have recently been witnessing how Douyin is pulling ahead of …

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31 marzo, 2021

Adaptation in China is vital

H&M gets cancelled in China. The importance of understanding how to adapt a company to the Chinese market. The controversy arose after the company initiated a …

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18 marzo, 2021

Chinese Clubhouse is coming

“The banning of Clubhouse app in China sparks a wave of apps replicating its business model”. Clubhouse is an invite-only social media platform entirely based on …

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8 marzo, 2021

Douyin means marketing success in China

Recently some of our customers call us and ask why platforms like WeChat and Weibo do not guarantee satisfactory marketing results as before. The answer we …

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12 enero, 2021

Chinese consumer analysis

The Chinese consumer is the smartest consumer we could find.They know the global price point for all of their favorite brands and are very sophisticated in …

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25 octubre, 2020

Instant Shopping in China via livestreaming

Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China.   Can one order items beyond {takeaway} food and expect them to arrive …

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20 septiembre, 2020

Weibo live streaming for fashion shows

Weibo live streaming is one of the best tools for promoting in the Covid age that we are living. And for fashion shows is a great opportunity. …

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19 junio, 2020

Publish your videos in China

Do you have good multimedia content to attract Chinese consumers? YouTube is blocked by Chinese Firewall. So if for example you have YouTube videos embedded into your …

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16 junio, 2020

Zhihu B2B strategy in China

Zhihu is a platform where companies can develop  B2B marketing strategies in the Chinese market. Usually your customers will have a lot of questions on their minds. …

5 $ Douyin set up course