Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China. Can one order items beyond {takeaway} food and expect them to arrive …
Weibo live streaming is one of the best tools for promoting in the Covid age that we are living. And for fashion shows is a great opportunity. …
Do you have good multimedia content to attract Chinese consumers? YouTube is blocked by Chinese Firewall. So if for example you have YouTube videos embedded into your …
Zhihu is a platform where companies can develop B2B marketing strategies in the Chinese market. Usually your customers will have a lot of questions on their minds. …
The Chinese superapp Meituan has rolled out live streaming features on its platform to promote traveling and provide training to tenants. E-commerce platform Pinduoduo has also launched …
Douyin useful for marketing foreign schools? Of course it is. We have noticed that quite a few Chinese higher-education institutions have a presence on Douyin, but many …
Digitalizing for example China’s Beauty Industry: Could you imagine ‘Beauty Charging Stations’ ? this is real, ‘makeup charging stations’ are the next trend in China’s beauty industry …
O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has …
Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …
The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag …