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19 junio, 2020

Publish your videos in China

Do you have good multimedia content to attract Chinese consumers? YouTube is blocked by Chinese Firewall. So if for example you have YouTube videos embedded into your …

16 junio, 2020

Zhihu B2B strategy in China

Zhihu is a platform where companies can develop  B2B marketing strategies in the Chinese market. Usually your customers will have a lot of questions on their minds. …

10 mayo, 2020

Meituan Dianping and connect with Chinese travellers

The Chinese superapp Meituan has rolled out live streaming features on its platform to promote traveling and provide training to tenants. E-commerce platform Pinduoduo has also launched …

29 abril, 2020

Douyin useful for marketing foreign schools?

Douyin useful for marketing foreign schools? Of course it is. We have noticed that quite a few Chinese higher-education institutions have a presence on Douyin, but many …

10 julio, 2019

Digitalizing in China means Online 2 Offline

Digitalizing for example China’s Beauty Industry: Could you imagine  ‘Beauty Charging Stations’ ? this is real, ‘makeup charging stations’ are the next trend in China’s beauty industry …

22 abril, 2019

o2o strategy – the way to connect to Chinese Tourists

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has …

22 abril, 2019

Cultural Marketing, the biggest key to success for brands in China

Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …

10 abril, 2019

Dolce&Gabbana China Crisis through Weibo hashtags

The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag …

1 abril, 2019

Xiaohongshu, the place where Influencers are

If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …

28 marzo, 2019

How to create a store in WeChat

Do you know how to create a store in WeChat? Youzan is one of the most recognized SaaS WeChat eCommerce model. Since WeChat eCommerce is booming now, …