WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 …
O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has …
Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …
The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag …
If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …
Do you know how to create a store in WeChat? Youzan is one of the most recognized SaaS WeChat eCommerce model. Since WeChat eCommerce is booming now, …
TikTok, known as the international version of the Chinese successful short video app Douyin, is a global hit. Despite Bytedance’s efforts to present Douyin and TikTok as …
Kuakua groups on WeChat, whose members seek compliments for moral support, have become a new fad among users in China Social Media. A student usually posts something …
Pinduoduo users surpassed JD.com and challenged Taobao in just three years since it was established. The number of active buyers skyrocketed from 67.7 million in the first …
With the rise of live streaming apps like Yizhibo, Inke, and Huajiao, live streaming videos have become incredibly trendy in China. This is particularly true when it …