Have you ever heard about Xiaohongshu? Which e-commerce platform would you first consider for your online business when entering the Chinese market? Becoming one of the fastest-growing …
In 2013, a couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Nowadays Shanghai Dowell Trading is operating in …
The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag …
If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …
As carmakers expand their presence in China, now one of the world’s fastest-growing car markets, Chinese women have taken a liking to luxury cars, challenging the status …
Christmas is something of a shopping festival in China, just as it is elsewhere, and many luxury brands co-opt the tradition to promote their offerings. WeChat has …
With over 200 live streaming apps available in China, it is difficult to choose which ones are the best. There are many factors that can be …
China’s internet celebrities may be one step closer to international fame. BMG, the music division of European media giant Bertelsmann SE that’s worked with the Rolling Stones and Avril …
Many luxury brands are looking for the trend towards e-commerce with a degree of trepidation, but ultimately it seems anybody can resist succumbing to the allure of online retail. At …
Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed? Luxury fashion brands marketing to China’s affluent consumers can no doubt benefit by leveraging …