Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles Since August, Dior has gained 282,000 followers to its posts on the platform, which attracts 250 million active daily users – 60 per cent of them women Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Despite some critics’ concerns that the app’s mass-facing content could diminish the prestigious image of …

Small cities in China lead the growth consumption, 40% of all WeChat Pay transactions were in small fourth, fifth, and six-tier cities. According to data released by Tencent’s ubiquitous app WeChat and Alibaba’s payment platform Alipay, China’s mass holiday migration over the lunar new year shook up spending patterns domestically while setting new trends abroad. Holiday travelers made a total 1.2 billion transactions using WeChat Pay from Feb. 4 to 9 during the Spring festival. But not only that,  travelers took …

Live-Streaming in China – the summary When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat and Weibo campaigns are commonly recommended options. You probably have heard of them if you did any China marketing-related research. But what we like to highlight as often as possible is that China is very different from what you know, and it changes quickly too. Chinese competitors know the market very well and will almost certainly …

6 Chinese Social Media Apps you Should Use in 2019 We’ve already reached that time of year when we start making predictions and setting strategies for the Chinese social media apps marketers should use in 2019. So, we thought we’d take another stab at predicting which Chinese social media apps will be popular in 2019. Xiaohongshu (aka Red) Xiaohongshu was one of our “5 Chinese Social Media Apps Marketers Should Use in 2018”, and it’s still on our list because it’s …

At less than 50% penetration, China’s internet is still the third-largest country on earth China’s internet is massive. How massive? According to a new report from CNNIC, more than 668 million people are now using the web in China. That means that were China’s internet a country, it would be the third-largest country on earth, behind only India and China itself. In fact, China’s internet has more people than the two next-largest countries, Indonesia and the United States, combined. Unsurprisingly, …

Peppa Pig goes viral as China prepares for the year of pig. Peppa Pig has been extremely popular in China since 2016- and not only among children. She has also become a symbol of some subcultures. However, at some point in the last year, the government tried to crack down on this movement, banning Peppa from social platforms in China and rolling out its own animated pig. However, Alibaba will release a Chinese New Year-themed Peppa Pig movie in February, …

Oreo launches China-only hot chicken wing and wasabi flavors It’s a great time to be alive in China, with the debut of the new hot chicken wing and wasabi Oreos, available only on the mainland. Announced via Weibo on August 16, the brand called its new China-only flavors “salty and spicy” and is for people who “want to blow up their tastebuds.” “Who said Oreo can only be sweet,” they asked. Similarly, Oreo’s parent company Mondelēz said in a Twitter post …

Visual content and recommendations drive Chinese travel decisions Ctrip recently announced a new feature on the line: travel. Users can share information such as text, photos, and videos on the trip. Ctrip said, «The future good travel content will be more and more driving for users’ travel decisions. We still have a lot of ideas about travel content and social product structure, and everyone will see it in Ctrip.» Sina Technology saw on the Ctrip App page that the travel …

Going abroad! WeChat on-line new features: can do 32 countries visa For a long time, WeChat and Alipay have been committed to applying their own APP functions to various life and work scenarios. Earlier, TechWeb brought you a sesame credit score of 750+ or ​​more to apply for a Canadian credit visa ( incredible! Sesame 750+ can apply for a credit visa. I want to go to this country to hurry up…) In the aspect of outbound travel scenario solutions, …

Running becomes a new obsession in China. It first started as a new recreation activity that the rising Chinese middle class explored, but it’s become more about connecting. There are plenty of sports apps with pedometers that can be easily shared on social media – it wouldn’t be a social hobby if you couldn’t compare your results with your friends, right? Moreover, in 2017 there were around 800 road races organised in China. The number is expected to grow to …