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chinese consumers

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12 marzo, 2019

Luxury brands boost in Douyin

Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles Since August, Dior has gained 282,000 followers to its posts on …

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8 febrero, 2019

Live-streaming in China

Live-Streaming in China – the summary When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat and Weibo campaigns …

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30 enero, 2019

6 Chinese Social Media Apps you Should Use in 2019

6 Chinese Social Media Apps you Should Use in 2019 We’ve already reached that time of year when we start making predictions and setting strategies for the …

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28 enero, 2019

Peppa Pig goes viral as China prepares for the year of pig

Peppa Pig goes viral as China prepares for the year of pig. Peppa Pig has been extremely popular in China since 2016- and not only among children. …

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18 enero, 2019

China Is Newly Obsessed With Running

Running becomes a new obsession in China. It first started as a new recreation activity that the rising Chinese middle class explored, but it’s become more about …

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11 octubre, 2018

Meitu the latest trend from China

With 455 million monthly active users, photo-enhancement app Meitu is turning itself into a photo-social platform, with plans to expand into games, online literature, even claw …

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9 octubre, 2018

eCommerce in China and Social Networks

With a forecasted compound annual growth rate in double digits, online retailing is expected to grow from 17% of total retail sales in 2017 to 25% …

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9 abril, 2018

The end of Meipai. Hello Douyin!

The end of Meipai. Hello Douyin! In recent months, video sharing and live streaming app Meipai has been gradually losing content creators and users to the short video app Douyin. …

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6 marzo, 2018

WeChat account…worth it?

WeChat is as a must-have channel for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the …

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12 febrero, 2018

Forget millennials, Alibaba is targeting elderly people

Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …