Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles Since August, Dior has gained 282,000 followers to its posts on …
Live-Streaming in China – the summary When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat and Weibo campaigns …
6 Chinese Social Media Apps you Should Use in 2019 We’ve already reached that time of year when we start making predictions and setting strategies for the …
Peppa Pig goes viral as China prepares for the year of pig. Peppa Pig has been extremely popular in China since 2016- and not only among children. …
Running becomes a new obsession in China. It first started as a new recreation activity that the rising Chinese middle class explored, but it’s become more about …
With 455 million monthly active users, photo-enhancement app Meitu is turning itself into a photo-social platform, with plans to expand into games, online literature, even claw …
With a forecasted compound annual growth rate in double digits, online retailing is expected to grow from 17% of total retail sales in 2017 to 25% …
The end of Meipai. Hello Douyin! In recent months, video sharing and live streaming app Meipai has been gradually losing content creators and users to the short video app Douyin. …
WeChat is as a must-have channel for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the …
Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …