China see over 100 million passenger trips during the Dragon Boat Festival. More than 100 million passenger trips are expected in China during the next three-day Dragon Boat Festival, also known as the Duanwu Festival, according to industry data on Thursday, pointing to fresh signs of stead recovery in China’s tourism sector. China has controlled the coronavirus well overall, though there have been sporadic outbreaks in some areas, said Fang Zeqian, an industry analyst at Ctrip Research Institute. China’s …

Whilst technology continues to advance globally, Chinese advertising surprised us again with the latest cinematic 3D screens installed in Chengdu. A video of this display went viral several months ago, in which a lion emerged from the screen and ran away, leaving many people amazed by the realism of the animation.  While this gigantic installation is impossible to get missed, yet again, Liantronics, the company to which this panel belongs, has managed to pull it off. As our previous article explained, …

After the emergence of the pandemic, QR codes in China have become all the rage; wherever one goes, a code makes it easy to connect to a website, a catalogue, a menu… However, as with many other things, China has managed to take it to the next level. The entertainment company «Bilibili» used the best of techniques in Shanghai: a spectacle of 1,500 illuminated drones that culminated in forming a giant QR suspended in the air. This QR was …

Douyin expands into e-commerce: brands can now open an online shop in the Chinese Tiktok We have recently been witnessing how Douyin is pulling ahead of all its competitors, not only in terms of the app’s core business but also by diversifying and developing new products, as discussed in the Chinese Clubhouse article.  Just under a fortnight ago, Douyin launched a new e-commerce-based feature that aims to help brands on the platform see their conversion rates grow: these include coupons, …

H&M gets cancelled in China. The importance of understanding how to adapt a company to the Chinese market. The controversy arose after the company initiated a move to stop supplying cotton from Xinjiang. Thus, the Central Committee of the Communist Youth League of China announced on its Weibo social media account a statement that went viral: «Do you want to make money in China while spreading rumours to boycott Xinjiang cotton? You wish!». In addition to this, there is …

«The banning of Clubhouse app in China sparks a wave of apps replicating its business model». Clubhouse is an invite-only social media platform entirely based on audio that focuses on hosting large-scale virtual and live events. At present, it has around one million users, and it is densely filled with several thousand rooms, of a maximum of 8,000 people, in which people from all over the world and diverse industries engage in conversations about different topics and careers. When …

Recently some of our customers call us and ask why platforms like WeChat and Weibo do not guarantee satisfactory marketing results as before. The answer we always deliver is: in China, things change quickly and we cannot rely on a single platform. Today we need to concentrate on Douyin and Zhihu and here we explain why Douyin is the best choice to reach new Chinese online communities. Douyin has collected an enormous user base since its launch. According to ByteDance’s annual …

The Chinese consumer is the smartest consumer we could find.They know the global price point for all of their favorite brands and are very sophisticated in their research. The consumer often starts researching their purchases months before they’re ready to buy. The average journey before purchase started 12 to 15 months BEFORE When we launch a brand that isn’t already activated in China, we have to adjust expectations because we’re essentially going to lose a year. But if you know that …

The innovations behind China’s Singles Day shopping phenomenon is about mainly Live streaming Live video streaming and young consumers in smaller cities are powering growth of the world’s largest online shopping event. Double Eleven (11.11, or 11 Nov), a.k.a. Singles’ Day Festival is a global shopping event initiated by Alibaba and adopted by other e-commerce platforms and retailers. Consumers can expect the largest discount of the year during Double 11 while businesses expect a significant portion of annual revenues from …

Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China.   Can one order items beyond {takeaway} food and expect them to arrive within 30 min?  perfumes, clothes, luxury items… have you ever heard about about 618 shopping festival?  618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June. The quickest delivery that they …