Recently some of our customers call us and ask why platforms like WeChat and Weibo do not guarantee satisfactory marketing results as before. The answer we always deliver is: in China, things change quickly and we cannot rely on a single platform. Today we need to concentrate on Douyin and Zhihu and here we explain why Douyin is the best choice to reach new Chinese online communities. Douyin has collected an enormous user base since its launch. According to ByteDance’s annual …

The Chinese consumer is the smartest consumer we could find.They know the global price point for all of their favorite brands and are very sophisticated in their research. The consumer often starts researching their purchases months before they’re ready to buy. The average journey before purchase started 12 to 15 months BEFORE When we launch a brand that isn’t already activated in China, we have to adjust expectations because we’re essentially going to lose a year. But if you know that …

The innovations behind China’s Singles Day shopping phenomenon is about mainly Live streaming Live video streaming and young consumers in smaller cities are powering growth of the world’s largest online shopping event. Double Eleven (11.11, or 11 Nov), a.k.a. Singles’ Day Festival is a global shopping event initiated by Alibaba and adopted by other e-commerce platforms and retailers. Consumers can expect the largest discount of the year during Double 11 while businesses expect a significant portion of annual revenues from …

Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China.   Can one order items beyond {takeaway} food and expect them to arrive within 30 min?  perfumes, clothes, luxury items… have you ever heard about about 618 shopping festival?  618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach a peak on 18 June. The quickest delivery that they …

What to do you think about Livestreaming Museums with Taobao Live? On March 1, the Potala Palace in Lhasa welcomed a record-breaking 1 million-plus tourists. We are not kidding.. We know it is impossible due to Covid-19. But there another way…DIGITALLY all of these “visitors” to the UNESCO World Heritage Site in Tibet arrived via their smartphones. Livestreaming proceeded through the centuries-old fortress, giving his virtual visitors a tour of the palace’s artifacts, including sculptures and traditional Buddhist paintings. The …

Weibo launches a short-video app: “Planet Video”. Publishing videos is nothing really new on Weibo, but following WeChat’s move to roll out video accounts, Weibo couldn’t have stayed behind, could it? Weibo (like Wechat) is hoping to retain their users (and influencers) that have started to drift toward other channels, such as Douyin. Also, the platform announced that the short-video feature will create more space for advertisers. Meaning: more earning opportunities for influencers and the platform. – «Planet Video is …

China becomes the number one ice-cream consumer in the world. Just to give you an idea of the market size, in 2014, it was worth 70.8 billion yuan. In 2019, it doubled (138 billion yuan) and outranked other countries in the world. Moreover, more mid-to-high-end ice-cream brands are popping up; others launch highly anticipated collaborations, such as milk tea-flavour released by Hey Tea and Algida. At the same time, there are ‘Internet celebrity’ brands with ‘exotic’ local flavours such as …

Weibo live streaming is one of the best tools for promoting in the Covid age that we are living. And for fashion shows is a great opportunity. Gucci puts up a 12-hour live Weibo broadcast of its fashion show. This year, due to the pandemic, many brands have been forced to regroup and make up a new strategy for their marketing, and luxury brands are no exception. Therefore, following the lead of others, Gucci has decided to move their show …

Big changes coming to URLs on Weibo Campaigns. Weibo introduces new regulations for adding external links to the posts and ads. From now on, the platform will not allow social posts to include any URLs that direct users to websites that are not whitelisted. This will have an impact on your marketing strategy if you manage a Weibo account. Keep reading for more information! The question is then: who is on the white list? That’s entirely up to Weibo. For …

Do you have good multimedia content to attract Chinese consumers? YouTube is blocked by Chinese Firewall. So if for example you have YouTube videos embedded into your webpages, it is probably won’t be accessible to anybody that visits your website from within mainland China. However, there are some Chinese video platforms where you can upload your video on. After uploading your video to their platform, you can then easily embed it into any of your webpages. While these options may …