Unprecedented economic opportunities and growing pressure mean China’s millenials stand apart from previous generations. Exhibition centers aren’t obvious places you might go when looking to take the pulse of a nation’s youth, but in Shanghai, Yo hood street fashion trade show was the perfect place to be to understand the new cultural and economic power of China’s millennial generation. As attendees browsed through internationally renowed brands such as Hood By Air, Nike and Converse, they could purchase items via Yoho!1s …

If you are thinking about distributing your game in China, you cannot ignore the power of Chinese social media. With an estimated 597 million people active on social networking sites, China has the biggest social environment in the world. Also in terms of top social media sites, China cuts a further world record: According to GlobalWebIndex, over half of the top 15 social networking sites worldwide are from China. The huge variety of Chinese social platforms also bears great potential for …

Online, mobile and social media campaigns to reach, engage and target consumers with “the idea of an Australian holiday”.   Tourism Australia (TA) is seeking a Chinese IT and media agency to help it spearhead a new marketing campaign to attract more Chinese tourists to holiday in Australia. Chinese tourism is already the fastest growing and most valuable inbound market to Australia: about 789,000 Chinese tourists visited Australia in the year to September 2014 – up ten per cent from the year …

Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active users of Weibo was 222 million as of September 2015 according to Tencent and daily coverage rate of Weibo was 12.4% ranking first in mobile information apps.   Alibaba and Tencent accounted for the majority of top 10 mobile apps by user coverage in China in 2015. Weibo app, one of few made it to the …

As brands constantly gain new data on what works and what doesn’t as they hone their digital prowess in China, here are some of the key takeaways for the global luxury industry to consider in the new year: 1. Brands should get savvier with WeChat’s CRM capabilities.  Although most Western brands now have a WeChat account, many have only just gotten started on the messaging app’s capabilities—which include sophisticated methods of customer relationship management (CRM). “The WeChat revolution is on its …

China is the fastest growing consumer of Durex products, and their biggest online market. While the company’s online global sales are currently just upward of 20%, Aditya believes the future of Durex in China is more than 50% online. Despite being the company’s biggest market, the current penetration rate of their condom products in China is one of the lowest of all Durex markets. China is the world leader in modern birth control methods, due in part to their one child policy, however …

The originality for Western brands is that they may come with a portfolio of brands that are still not being used in China. This allows them to immediately have own their space, but as a distinctly foreign brand, this space is alien and enigmatic for Chinese customers, inherently undefined. The Chinese name that connects with local customers is still to be created. In countries like China, where there is a distinctive culture and also a hyper-competitive environment, there is a …

As the platform evolves, we will continue to see brands on WeChat use the channel in new and innovate ways. Brands on WeChat have an incredible platform to focus on their fans and engage with them via targeted advertising campaigns. WeChat users are willing to share content, and including the channel in your brand’s marketing mix can be very effective. WeChat!!! With more than 600 million monthly visitors and a highly active user base sharing content on a daily basis, it’s vital …