44.4% Weibo Users Uses E-commerce Apps Every Day

Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active users of Weibo was 222 million as of September 2015 according to Tencent and daily coverage rate of Weibo was 12.4% ranking first in mobile information apps.

Alibaba and Tencent accounted for the majority of top 10 mobile apps by user coverage in China in 2015. Weibo app, one of few made it to the top 10 that don’t belong to BAT, had 21.7% monthly user coverage rate in 2015. WeChat and QQ were the top two with the highest user coverage rate.

Compared with video or news apps, social communication apps such as WeChat and QQ had high usage time. Users launched Taobao app 5.26 times per month and Weibo 5.17 times per month. Daily active searches exceeded 200 million by the end of November 2015 on Weibo.