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10 julio, 2019

Digitalizing in China means Online 2 Offline

Digitalizing for example China’s Beauty Industry: Could you imagine  ‘Beauty Charging Stations’ ? this is real, ‘makeup charging stations’ are the next trend in China’s beauty industry …

29 abril, 2019

Mini-programs create more opportunities than your e-commerce website

WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 …

22 abril, 2019

Cultural Marketing, the biggest key to success for brands in China

Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …

28 marzo, 2019

How to create a store in WeChat

Do you know how to create a store in WeChat? Youzan is one of the most recognized SaaS WeChat eCommerce model. Since WeChat eCommerce is booming now, …

27 marzo, 2019

Tiktok and Douyin are not the same

TikTok, known as the international version of the Chinese successful short video app Douyin, is a global hit. Despite Bytedance’s efforts to present Douyin and TikTok as …

26 marzo, 2019

Kuakua, the new trend in Chinese Social Media

Kuakua groups on WeChat, whose members seek compliments for moral support, have become a new fad among users in China Social Media. A student usually posts something …

26 marzo, 2019

Pinduoduo rocks the market

Pinduoduo users surpassed JD.com and challenged Taobao in just three years since it was established. The number of active buyers skyrocketed from 67.7 million in the first …

29 enero, 2019

China’s internet is still the third-largest country on earth

At less than 50% penetration, China’s internet is still the third-largest country on earth China’s internet is massive. How massive? According to a new report from CNNIC, …

28 enero, 2019

Peppa Pig goes viral as China prepares for the year of pig

Peppa Pig goes viral as China prepares for the year of pig. Peppa Pig has been extremely popular in China since 2016- and not only among children. …

22 enero, 2019

Visual content and recommendations drive Chinese travel decisions

Visual content and recommendations drive Chinese travel decisions Ctrip recently announced a new feature on the line: travel. Users can share information such as text, photos, and …