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6 marzo, 2018

WeChat account…worth it?

WeChat is as a must-have channel for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the …

12 febrero, 2018

Forget millennials, Alibaba is targeting elderly people

Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …

6 febrero, 2018

Women are important in China

As carmakers expand their presence in China, now one of the world’s fastest-growing car markets, Chinese women have taken a liking to luxury cars, challenging the status …

31 enero, 2018

WeChat has been an essential marketing channel for Christmas

Christmas is something of a shopping festival in China, just as it is elsewhere, and many luxury brands co-opt the tradition to promote their offerings. WeChat has …

25 julio, 2017

Chinese customers? get ready for mobile payments

Mobile payments will soon overtake cash and credit cards as the preferred payment choice for Chinese travellers shopping abroad, according to a new survey. Mobile payments specialist …

3 julio, 2017

Many luxury brands are looking for  the trend towards e-commerce with a degree of trepidation, but ultimately it seems anybody can resist succumbing to the allure of online retail. At …

22 mayo, 2017

Growing credit spending among Chinese youth

Alipay Report shows growing credit spending among Chinese youth (Chinese consumers in Social Media) Definitions Before 85- Users born before 1985, or older than 32 years …

17 mayo, 2017

IMPORTANCE OF WECHAT IN CHINESE CONSUMER’S LIFE

HOW CHINESE CITIZENS USE WECHAT? Chinese social media Today, WeChat (Chinese social media) is the most useful app in Chinese virtual and digital communication landscape. It provides Chinese …

9 mayo, 2017

China Continues to Dominate Global Shopping Mall Development

China once again registered the globe’s highest annual completions of retail shopping centers in 2016, according to a recent CBRE report. The country is the most active market across …

4 mayo, 2017

New kind of QR code for China

WeChat launches new style QR codes For Mini Programs. China social networks WeChat launched a completely new kind of QR code for China entitled Mini Program Codes (小程序码). How do …