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29 octubre, 2018

What Happens in One Minute on the Chinese Internet

What Happens in One Minute on the Chinese Internet In August, China’s internet population surpassed 800 million for the first time according to official government statistics. So …

9 octubre, 2018

eCommerce in China and Social Networks

With a forecasted compound annual growth rate in double digits, online retailing is expected to grow from 17% of total retail sales in 2017 to 25% …

6 marzo, 2018

WeChat account…worth it?

WeChat is as a must-have channel for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the …

12 febrero, 2018

Forget millennials, Alibaba is targeting elderly people

Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …

6 febrero, 2018

Women are important in China

As carmakers expand their presence in China, now one of the world’s fastest-growing car markets, Chinese women have taken a liking to luxury cars, challenging the status …

31 enero, 2018

WeChat has been an essential marketing channel for Christmas

Christmas is something of a shopping festival in China, just as it is elsewhere, and many luxury brands co-opt the tradition to promote their offerings. WeChat has …

25 julio, 2017

Chinese customers? get ready for mobile payments

Mobile payments will soon overtake cash and credit cards as the preferred payment choice for Chinese travellers shopping abroad, according to a new survey. Mobile payments specialist …

3 julio, 2017

Many luxury brands are looking for  the trend towards e-commerce with a degree of trepidation, but ultimately it seems anybody can resist succumbing to the allure of online retail. At …

22 mayo, 2017

Growing credit spending among Chinese youth

Alipay Report shows growing credit spending among Chinese youth (Chinese consumers in Social Media) Definitions Before 85- Users born before 1985, or older than 32 years …

17 mayo, 2017

IMPORTANCE OF WECHAT IN CHINESE CONSUMER’S LIFE

HOW CHINESE CITIZENS USE WECHAT? Chinese social media Today, WeChat (Chinese social media) is the most useful app in Chinese virtual and digital communication landscape. It provides Chinese …