The innovations behind China’s Singles Day shopping phenomenon is about mainly Live streaming Live video streaming and young consumers in smaller cities are powering growth of …
Big changes coming to URLs on Weibo Campaigns. Weibo introduces new regulations for adding external links to the posts and ads. From now on, the platform will …
Ctrip and another of China’s biggest travel portals, Mafengwo, conducted a survey to assess consumer travel demands understanding the China tourism market post-outbreak The survey was done in …
Last year Sina Weibo invited his Weibo followers to join Oasis. Oasis is Weibo’s answer to Instagram and has a content-driven model like Xiaohongshu (Little Red Book), …
Tmall Global Launches Influencer Incubator for Overseas Brands Tmall Global’s conference in Hangzhou was introduced a new solution for overseas brands. Tmall Global is a cross-border e-commerce …
Weibo has become a very important platform for Chinese Tourism. In a recent survey, a China digital marketing agency for the travel industry, asked 100 Chinese millennials to …
Cola Chicken… Cola Chicken (可乐鸡) is a sweet and sour cooking dish using cola, chicken, ginger, soy sauce, cooking wine, and Sichuan pepper as its main ingredients …
Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …
The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag …