Weibo has become a very important platform for Chinese Tourism. In a recent survey, a China digital marketing agency for the travel industry, asked 100 Chinese millennials to outline the media platforms they use for trip planning. Perhaps unsurprisingly, answers covered the full spectrum of China’s rich digital ecosystem and included Mafengwo, Ctrip, and TripAdvisor. One site that was cited more than most, however, was Weibo. Weibo’s ease of multimedia sharing, live-streaming, and community building makes it a go-to source for …

Cola Chicken… Cola Chicken (可乐鸡) is a sweet and sour cooking dish using cola, chicken, ginger, soy sauce, cooking wine, and Sichuan pepper as its main ingredients (the Chinese way). Braised Coca-Cola Chicken wings are especially popular in China, combining Chinese style braising and Coca-Cola to create juicy and savory BBQ style wings (see recipe). According to some, Cola Chicken comes from Jinan, Shandong, where a cook in a restaurant accidentally tipped over a can of Coca Cola into a …

Digitalizing for example China’s Beauty Industry: Could you imagine  ‘Beauty Charging Stations’ ? this is real, ‘makeup charging stations’ are the next trend in China’s beauty industry and the last example of a successful online 2 offline strategy. You’re on the road and need make-up, or hair fix-up before your next appointment, but have no time for a beauty session and would rather avoid dirty toilet rooms? These are the different situations that Beijing’s Supermakeup company has claimed to have …

In 2013, a couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Nowadays Shanghai Dowell Trading is operating in nine sectors of activity, cosmetics including a factory in the Lyon region, home appliances, and fashion. This company has 400 employees and sells products in its 75 stores in China and on the internet. WeChat, unlike Facebook and Google, doesn’t offer data to advertisers allowing them to micro-target very specific demographics.   Could …

WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 different ways. The Mini Program (known as the “app within an app”), has undergone an incredible growth ever since it was released in January 2017. Within a year, a total of $830 million (RMB 5.6 billion) in funding has been raised for e-commerce Mini Programs, according to “The WeChat Mini Program Playbook for …

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch. O2O in China has been growing by leaps and bounds and is getting ahead of most other markets. Basically, anything in the digital world that brings customers to the physical stores or makes them buy products and services that are traditionally sold offline can be …

Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. It focuses on the deep knowledge of the market habits and tastes in a different country. Chinese customers are undoubtedly more demanding, more sensitive, and less keen on passively accepting a top-down institutional approach than other targets in the past, but their hearts can be won on their terms. “Understanding” means brands should …

The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag by hashtag. November of 2018 will go down in Dolce & Gabbana history for the China marketing nightmare that has been unfolding over the recent days. The Italian fashion house, that has been founded in 1985 by designers Domenico Dolce and Stefano Gabbana, is now facing consumer outrage and backlash on Chinese social …

If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content and an active audience that generates engagement are the winning cards of the sharing community app in China When it comes to Chinese apps, everyone knows what WeChat or Douyin (TikTok) is, but many ignore the existence of one of the most popular social networks in China: we’re talking about Xiaohongshu Xiaohongshu (literally …

Do you know how to create a store in WeChat? Youzan is one of the most recognized SaaS WeChat eCommerce model. Since WeChat eCommerce is booming now, there has been a lot of changes in the WeChat eCommerce platforms. Without further ado, here are the latest details of three of the most popular 3rd party WeChat eCommerce platforms: Youzan, Weidian and Mengdian. Like Weidian(微店), Youzan is not really an eCommerce website, but rather an eCommerce platform much like Shopify in …