Museums around the world are targeting the Chinese market despite the Tourism breakdown. Whit the hope of coming back to normal, Museums are starting new campaigns on Douyin and Live-streaming apps with a view of engaging with the future visitors from China. Today, most respectable art museums targeting China engage in a balancing act, both trying to profit from viral trends and provide art education to the public (or at least make it more accessible). But that involves catering …

What is Bilibili? The popular youth-oriented video streaming and sharing giant Bilibili is considered to be the platform most similar to Youtube. However, Bilibili’s defining features and unique community culture differentiate it from its western counterparts. in China, one out of every two young people is on Bilibili. Young people under 35 years old account for 86% of the platform’s 202 million Monthly Active Users. This audience, with its growing purchasing power, has been a key focus for brands …

Chinese e-commerce giant Alibaba Group Holdinghas opened a new online market for digital assets (NFTs) for China The platform, called “Blockchain Digital Copyright and Asset Trade”, allows writers, musicians, game developers and other artists (as well as Sports Teams) to sell the rights to their content via blockchain. The most important thing is that this platform is already connected to Chinese Social Networks. NFTs China Buyers can view their collections via crypto portfolio application Bit Universe, which is integrated into WeChat. …

China see over 100 million passenger trips during the Dragon Boat Festival. More than 100 million passenger trips are expected in China during the next three-day Dragon Boat Festival, also known as the Duanwu Festival, according to industry data on Thursday, pointing to fresh signs of stead recovery in China’s tourism sector. China has controlled the coronavirus well overall, though there have been sporadic outbreaks in some areas, said Fang Zeqian, an industry analyst at Ctrip Research Institute. China’s …

Whilst technology continues to advance globally, Chinese advertising surprised us again with the latest cinematic 3D screens installed in Chengdu. A video of this display went viral several months ago, in which a lion emerged from the screen and ran away, leaving many people amazed by the realism of the animation.  While this gigantic installation is impossible to get missed, yet again, Liantronics, the company to which this panel belongs, has managed to pull it off. As our previous article explained, …

After the emergence of the pandemic, QR codes in China have become all the rage; wherever one goes, a code makes it easy to connect to a website, a catalogue, a menu… However, as with many other things, China has managed to take it to the next level. The entertainment company «Bilibili» used the best of techniques in Shanghai: a spectacle of 1,500 illuminated drones that culminated in forming a giant QR suspended in the air. This QR was …

Douyin expands into e-commerce: brands can now open an online shop in the Chinese Tiktok We have recently been witnessing how Douyin is pulling ahead of all its competitors, not only in terms of the app’s core business but also by diversifying and developing new products, as discussed in the Chinese Clubhouse article.  Just under a fortnight ago, Douyin launched a new e-commerce-based feature that aims to help brands on the platform see their conversion rates grow: these include coupons, …

H&M gets cancelled in China. The importance of understanding how to adapt a company to the Chinese market. The controversy arose after the company initiated a move to stop supplying cotton from Xinjiang. Thus, the Central Committee of the Communist Youth League of China announced on its Weibo social media account a statement that went viral: «Do you want to make money in China while spreading rumours to boycott Xinjiang cotton? You wish!». In addition to this, there is …

«The banning of Clubhouse app in China sparks a wave of apps replicating its business model». Clubhouse is an invite-only social media platform entirely based on audio that focuses on hosting large-scale virtual and live events. At present, it has around one million users, and it is densely filled with several thousand rooms, of a maximum of 8,000 people, in which people from all over the world and diverse industries engage in conversations about different topics and careers. When …