As China’s luxury market matures, Chinese consumers are becoming increasingly diverse in terms of their tastes, attitudes, lifestyles, spending habits, brand preferences, and consumption of media. China’s …
Much of the attention during China’s economic rise has been focused on the Eastern seaboard where powerhouse cities Shanghai and Beijing are located. But more recently, as …
Unprecedented economic opportunities and growing pressure mean China’s millenials stand apart from previous generations. Exhibition centers aren’t obvious places you might go when looking to take the …
If you are thinking about distributing your game in China, you cannot ignore the power of Chinese social media. With an estimated 597 million people active on …
Online, mobile and social media campaigns to reach, engage and target consumers with “the idea of an Australian holiday”. Tourism Australia (TA) is seeking a Chinese …
Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active …
As brands constantly gain new data on what works and what doesn’t as they hone their digital prowess in China, here are some of the key takeaways …
China is the fastest growing consumer of Durex products, and their biggest online market. While the company’s online global sales are currently just upward of 20%, Aditya believes …
The originality for Western brands is that they may come with a portfolio of brands that are still not being used in China. This allows them to …