According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is Tencent going to do that? Starting in …
McKinsey published some new stats on Chinese consumer behaviour. Compared to 2012: While geographic differences persist, Chinese consumers are, on the whole, more individualistic, more …
On Chinese social media, celebrities and “influencers” purchasing fake followers, likes, and pageviews have long been a major thorn in the side of brands spending large amounts of money on …
Online retailers are getting ready for the biggest shopping day in China—Singles Day, or 11/11 After 2015’s whopping US$14 billion shopfest, how big will China’s Singles’ Day …
The rise of live streaming in China – a detailed look It looks like their recent digital campaign encouraging Chinese netizens to ‘be themselves’ really worked 😉 China has witnessed …
Mobile payments are more critical than ever in the China market For retail companies looking for the best ways to make purchases convenient for Chinese customers, a new study confirms …
Navigating the world of social media stardom can be difficult When it comes to finding the right KOLs to promote brand awareness in China, navigating the world of …
Besides the massive success in building the local running culture (Nike Running Club) mainly through WeChat in China. During the Rio Olympics, Nike leveraged micro-blog Sina Weibo …
Why swimmer Fu Yuanhui created an online sensation? Chinese Olympic backstroker Fu Yuanhui has stolen the hearts of China’s netizens. Her unique reaction to winning a bronze …
International Travel More ‘Essential’ Than Ever for Chinese, Especially Millennials Out of 3,000 outbound travelers surveyed, 92 percent planned to either spend more or the same amount …