As brands constantly gain new data on what works and what doesn’t as they hone their digital prowess in China, here are some of the key takeaways …
China is the fastest growing consumer of Durex products, and their biggest online market. While the company’s online global sales are currently just upward of 20%, Aditya believes …
The originality for Western brands is that they may come with a portfolio of brands that are still not being used in China. This allows them to …
As the platform evolves, we will continue to see brands on WeChat use the channel in new and innovate ways. Brands on WeChat have an incredible platform to …
WeChat released a new update earlier this month that allows for more sophisticated advertising. L’Oreal Paris and Taobao, immediately jumped on the opportunity, launching new styles of …
The Chinese consumer market has seen enormous growth—and only 11% of the population has reached the middle class. As their ranks swell, so will their effect on …
Popular Chinese photo sharing app Nice takes cues from Tinder and Instagram With zero attention from brands, Nice has already organically delivered millions of followers and hundreds …
How top global brands strategically leverage WeChat Minisites to engage China consumers. WECHAT IN 2015 WeChat ended 2014 with 500 million monthly active users, putting it …