Navigating the world of social media stardom can be difficult When it comes to finding the right KOLs to promote brand awareness in China, navigating the world of …
Besides the massive success in building the local running culture (Nike Running Club) mainly through WeChat in China. During the Rio Olympics, Nike leveraged micro-blog Sina Weibo …
Why swimmer Fu Yuanhui created an online sensation? Chinese Olympic backstroker Fu Yuanhui has stolen the hearts of China’s netizens. Her unique reaction to winning a bronze …
International Travel More ‘Essential’ Than Ever for Chinese, Especially Millennials Out of 3,000 outbound travelers surveyed, 92 percent planned to either spend more or the same amount …
Stephen Hawking is on Weibo even before getting on Twitter The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen …
JD.com’s take on how to live a ‘better life’ The popular online shopping website, Jingdong, or simply JD.com for short, has their 12th anniversary coming up. JD.com …
Despite increasing global influence, fashion is still dictated by local realities in China. Below are some assumptions to avoid when thinking style in the Middle Kingdom. As …
Pizza Hut switches things up from the deals we are used to seeing. However, the success of this campaign doesn’t come from the free pizza alone. Pizza …
SHANGHAI, China — As Chinese consumers gain confidence in their own sense of style, some are starting to ditch luxury for leisure. The luxury drift in China is …
1. Is Shanghai representative of China? Yes, and no. Shanghai is arguably representative of where much of urban China is going. The sheer volume of capital that …