2015 WeChat Public Account Operation Report

Connecting with the consumer base is the only method for a brand to truly succeed in the market. WeChat is offering a method for connecting with the consumer base in a method that can truly benefit any business who puts the time into developing a quality marketing plan for this social media platform. WeChat allows for messages, videos and comments to be shared with the world. However, for a brand to truly have a successful WeChat campaign, they need to think more about developing something unique, rather than just posting whatever. Chinese consumers are tired of the endless posts that provide no real value or entertainment

199it released a report released this month covering the performance and behavior of 3,485 WeChat public accounts in 18 industries (automobile, banking, ecommerce, home appliances, smartphones, beauty, luxury, personal care, etc.) between the 1st of July and the 30th of September of 2015.

Highlights
1. Number of posts:
133 posts released every hour
3,198 every day
98,059 every month

2. Posting frequency: most WeChat public accounts’ messages  are sent on Wednesday and Friday, between 4pm and 7pm.

3. Daily page views: the highest number of page views in the week are on Friday and the busiest times during the day are between 6am and 7am and also between 7pm and 8pm.

WeChat is today the top choice for brands in terms of CRM and one-on-one communication.

Readers are not interested in the same old information they could get anywhere, they want a new method of delivering this information and want something that is going to catch their attention. Whether the brand decides to educate, interact with giveaways or offer fun games for WeChat users to play, WeChat is a powerful source for getting publicity and brand awareness in China.