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  • Tmall Global Launches Influencer Incubator for Overseas Brands Tmall Global’s conference in Hangzhou was introduced a new solution for overseas brands. Tmall Global is a cross-border e-commerce platform (different from the domestic one- Taobao), and their new idea is promoting overseas brands to Chinese consumers using both foreign and Chinese influencers. They even created a new name for that. Online celebrities in China are called 网红 (wanghong, literally “Internet red”); Tmall Global’s influencers will now be referred to as网紫 (wangzi, …

  • Renren, it s a way to engage with students in China. Renren, formerly known as the Facebook of China, is making its return to the App Store. The app was used by university students as a social platform and then disappeared for years as WeChat and QQ grew stronger. Now, it has to adapt to a very competitive arena occupied by established apps such as QQ, WeChat, and Douyin. It is tough to say if Renren will be able to …

  • TikTok (Douyin) In-Video Search Function makes online shopping more addictive than ever. What is TikTok’s new in-video search function and how to activate it?  the new function allows TikTok users to select the face or clothes of a person appearing in a short video to search for other videos or images containing the same person or clothes. The ‘vision search’ is a powerful new function within the super popular app. The idea is that it becomes easier than ever for …

  • Have you ever heard about Xiaohongshu? Which e-commerce platform would you first consider for your online business when entering the Chinese market? Becoming one of the fastest-growing social e-commerce apps in China, Xiaohongshu is winning over the hearts of young Chinese users. In fact, if your business is targeting Generation Z or Millennials; or selling FMCG, fashion and beauty-related products, this is an app you must keep your eyes on. And not only this, Tourism is a growing part of …

  • Weibo has become a very important platform for Chinese Tourism. In a recent survey, a China digital marketing agency for the travel industry, asked 100 Chinese millennials to outline the media platforms they use for trip planning. Perhaps unsurprisingly, answers covered the full spectrum of China’s rich digital ecosystem and included Mafengwo, Ctrip, and TripAdvisor. One site that was cited more than most, however, was Weibo. Weibo’s ease of multimedia sharing, live-streaming, and community building makes it a go-to source for …

  • Cola Chicken… Cola Chicken (可乐鸡) is a sweet and sour cooking dish using cola, chicken, ginger, soy sauce, cooking wine, and Sichuan pepper as its main ingredients (the Chinese way). Braised Coca-Cola Chicken wings are especially popular in China, combining Chinese style braising and Coca-Cola to create juicy and savory BBQ style wings (see recipe). According to some, Cola Chicken comes from Jinan, Shandong, where a cook in a restaurant accidentally tipped over a can of Coca Cola into a …

  • Digitalizing for example China’s Beauty Industry: Could you imagine  ‘Beauty Charging Stations’ ? this is real, ‘makeup charging stations’ are the next trend in China’s beauty industry and the last example of a successful online 2 offline strategy. You’re on the road and need make-up, or hair fix-up before your next appointment, but have no time for a beauty session and would rather avoid dirty toilet rooms? These are the different situations that Beijing’s Supermakeup company has claimed to have …

  • In 2013, a couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Nowadays Shanghai Dowell Trading is operating in nine sectors of activity, cosmetics including a factory in the Lyon region, home appliances, and fashion. This company has 400 employees and sells products in its 75 stores in China and on the internet. WeChat, unlike Facebook and Google, doesn’t offer data to advertisers allowing them to micro-target very specific demographics.   Could …

  • WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 different ways. The Mini Program (known as the “app within an app”), has undergone an incredible growth ever since it was released in January 2017. Within a year, a total of $830 million (RMB 5.6 billion) in funding has been raised for e-commerce Mini Programs, according to “The WeChat Mini Program Playbook for …

  • O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch. O2O in China has been growing by leaps and bounds and is getting ahead of most other markets. Basically, anything in the digital world that brings customers to the physical stores or makes them buy products and services that are traditionally sold offline can be …