China Social Media | Centered Blog - China Social Media
  • WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 different ways. The Mini Program (known as the “app within an app”), has undergone an incredible growth ever since it was released in January 2017. Within a year, a total of $830 million (RMB 5.6 billion) in funding has been raised for e-commerce Mini Programs, according to “The WeChat Mini Program Playbook for …

  • O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch. O2O in China has been growing by leaps and bounds and is getting ahead of most other markets. Basically, anything in the digital world that brings customers to the physical stores or makes them buy products and services that are traditionally sold offline can be …

  • Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. It focuses on the deep knowledge of the market habits and tastes in a different country. Chinese customers are undoubtedly more demanding, more sensitive, and less keen on passively accepting a top-down institutional approach than other targets in the past, but their hearts can be won on their terms. “Understanding” means brands should …

  • The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag by hashtag. November of 2018 will go down in Dolce & Gabbana history for the China marketing nightmare that has been unfolding over the recent days. The Italian fashion house, that has been founded in 1985 by designers Domenico Dolce and Stefano Gabbana, is now facing consumer outrage and backlash on Chinese social …

  • If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content and an active audience that generates engagement are the winning cards of the sharing community app in China When it comes to Chinese apps, everyone knows what WeChat or Douyin (TikTok) is, but many ignore the existence of one of the most popular social networks in China: we’re talking about Xiaohongshu Xiaohongshu (literally …

  • Do you know how to create a store in WeChat? Youzan is one of the most recognized SaaS WeChat eCommerce model. Since WeChat eCommerce is booming now, there has been a lot of changes in the WeChat eCommerce platforms. Without further ado, here are the latest details of three of the most popular 3rd party WeChat eCommerce platforms: Youzan, Weidian and Mengdian. Like Weidian(微店), Youzan is not really an eCommerce website, but rather an eCommerce platform much like Shopify in …

  • TikTok, known as the international version of the Chinese successful short video app Douyin, is a global hit. Despite Bytedance’s efforts to present Douyin and TikTok as being the same product, they are actually two separate entities. Douyin, (抖音, literally “shaking sound” in Chinese) is a short video media app owned by China’s young tech giant Bytedance (字节跳动). The app allows users to create, edit, and share short videos as well as livestreams, often featuring music in the background. Douyin’s …

  • Kuakua groups on WeChat, whose members seek compliments for moral support, have become a new fad among users in China Social Media. A student usually posts something bad that happened in his or her life and seeks compliments from members of their group, and other students will think of every way possible to help the student who posted see the silver lining in the cloud. «I just failed at a job interview. Need compliment,» said one student in a kuakua …

  • Pinduoduo users surpassed JD.com and challenged Taobao in just three years since it was established. The number of active buyers skyrocketed from 67.7 million in the first quarter of 2017 to 418.5 million in the fourth quarter of 2018. The annual per capita consumption increased from 67.7 CNY to 1,127 CNY. In the fourth quarter of 2018, the revenue was 5.653 billion CNY, a year-on-year increase of 379% So, how did they manage to squeeze the momentum on such a …

  • With the rise of live streaming apps like Yizhibo, Inke, and Huajiao, live streaming videos have become incredibly trendy in China.  This is particularly true when it comes to the e-sports & video games industry. This can be seen in the West as well with the success of Twitch, which was acquired by Amazon in 2014 for 940 million dollars. Live streaming combined with video games has become one of the most popular forms of entertainment for people in China.  …