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3 julio, 2017

Many luxury brands are looking for  the trend towards e-commerce with a degree of trepidation, but ultimately it seems anybody can resist succumbing to the allure of online retail. At …

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22 mayo, 2017

Growing credit spending among Chinese youth

Alipay Report shows growing credit spending among Chinese youth (Chinese consumers in Social Media) Definitions Before 85- Users born before 1985, or older than 32 years …

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17 mayo, 2017

IMPORTANCE OF WECHAT IN CHINESE CONSUMER’S LIFE

HOW CHINESE CITIZENS USE WECHAT? Chinese social media Today, WeChat (Chinese social media) is the most useful app in Chinese virtual and digital communication landscape. It provides Chinese …

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9 mayo, 2017

China Continues to Dominate Global Shopping Mall Development

China once again registered the globe’s highest annual completions of retail shopping centers in 2016, according to a recent CBRE report. The country is the most active market across …

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4 mayo, 2017

New kind of QR code for China

WeChat launches new style QR codes For Mini Programs. China social networks WeChat launched a completely new kind of QR code for China entitled Mini Program Codes (小程序码). How do …

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25 abril, 2017

WeChat has included external sources in in-app search results pages (SERP)

 WeChat becoming a threat to Baidu in mobile search? Chinese social networks Chinese social networks WeChat has included external sources in in-app search results pages (SERP) while it previously only …

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12 abril, 2017

Weibo regained momentum in 2016

Daily average video views on Sina Weibo, the leading social media in China, increased seven times year-over-year, surpassing 2 billion in the fourth quarter of 2016. …

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29 marzo, 2017

Miaopai! a short video sharing and live streaming platform in China

Miaopai Introduction: The 3 Basics of Getting Started – China video sharing Miaopai (秒拍) is a China short video sharing and live streaming platform in China, first launched in 2011 …

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23 marzo, 2017

Airbnb will change his name in China?

CHINA: Aibnb is forced to change his name due to the fact that China’s consumer hate it! Airbnb is now known as something different in China. On …

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23 febrero, 2017

Are Chinese Bloggers vital for Fashion brands?

Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed? Luxury fashion brands marketing to China’s affluent consumers can no doubt benefit by leveraging …