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27 agosto, 2021

Alibaba creates an NFTs Marketplace for China

Chinese e-commerce giant Alibaba Group Holdinghas opened a new online market for digital assets (NFTs) for China The platform, called “Blockchain Digital Copyright and Asset Trade”, allows writers, …

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25 abril, 2021

From the ground-breaking QR Code on-air to an “O2O” trend: inbound marketing.

After the emergence of the pandemic, QR codes in China have become all the rage; wherever one goes, a code makes it easy to connect to …

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13 abril, 2021

Open your online shop in Douyin (Chinese Tik-Tok)

Douyin expands into e-commerce: brands can now open an online shop in the Chinese Tiktok We have recently been witnessing how Douyin is pulling ahead of …

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18 marzo, 2021

Chinese Clubhouse is coming

“The banning of Clubhouse app in China sparks a wave of apps replicating its business model”. Clubhouse is an invite-only social media platform entirely based on …

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12 enero, 2021

Chinese consumer analysis

The Chinese consumer is the smartest consumer we could find.They know the global price point for all of their favorite brands and are very sophisticated in …

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25 octubre, 2020

Instant Shopping in China via livestreaming

Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China.   Can one order items beyond {takeaway} food and expect them to arrive …

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29 abril, 2020

Douyin useful for marketing foreign schools?

Douyin useful for marketing foreign schools? Of course it is. We have noticed that quite a few Chinese higher-education institutions have a presence on Douyin, but many …

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16 octubre, 2019

Tik-tok (Douyin) Search Function

TikTok (Douyin) In-Video Search Function makes online shopping more addictive than ever. What is TikTok’s new in-video search function and how to activate it?  the new function …

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29 abril, 2019

Mini-programs create more opportunities than your e-commerce website

WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 …

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1 abril, 2019

Xiaohongshu, the place where Influencers are

If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …

5 $ Douyin set up course