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24 mayo, 2022

Campaigns for museums in China: Douyin and NFTs

Museums around the world are targeting the Chinese market despite the Tourism breakdown. Whit the hope of coming back to normal, Museums are starting new campaigns …

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22 noviembre, 2021

The Chinese YouTube? Bilibili

What is Bilibili? The popular youth-oriented video streaming and sharing giant Bilibili is considered to be the platform most similar to Youtube. However, Bilibili’s defining features …

 
8 noviembre, 2021

Your landing page in China

Launching a product or service in China? no Chinese website? No worries Jimuyu is a great way of helping advertisers in presenting what they wish to …

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27 agosto, 2021

Alibaba creates an NFTs Marketplace for China

Chinese e-commerce giant Alibaba Group Holdinghas opened a new online market for digital assets (NFTs) for China The platform, called “Blockchain Digital Copyright and Asset Trade”, allows writers, …

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25 abril, 2021

From the ground-breaking QR Code on-air to an «O2O» trend: inbound marketing.

After the emergence of the pandemic, QR codes in China have become all the rage; wherever one goes, a code makes it easy to connect to …

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13 abril, 2021

Open your online shop in Douyin (Chinese Tik-Tok)

Douyin expands into e-commerce: brands can now open an online shop in the Chinese Tiktok We have recently been witnessing how Douyin is pulling ahead of …

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18 marzo, 2021

Chinese Clubhouse is coming

«The banning of Clubhouse app in China sparks a wave of apps replicating its business model». Clubhouse is an invite-only social media platform entirely based on …

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12 enero, 2021

Chinese consumer analysis

The Chinese consumer is the smartest consumer we could find.They know the global price point for all of their favorite brands and are very sophisticated in …

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25 octubre, 2020

Instant Shopping in China via livestreaming

Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China.   Can one order items beyond {takeaway} food and expect them to arrive …

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29 abril, 2020

Douyin useful for marketing foreign schools?

Douyin useful for marketing foreign schools? Of course it is. We have noticed that quite a few Chinese higher-education institutions have a presence on Douyin, but many …