Zhihu is a platform where companies can develop  B2B marketing strategies in the Chinese market. Usually your customers will have a lot of questions on their minds. In China, the king of Question and Answer is Zhihu (知乎). It’s like the Quora of China, and it’s a must-know platform for B2B business marketing.       This post will mostly focus on: What is Zhihu? Why consider Zhihu for B2B marketing? How to do Zhihu marketing? What is Zhihu? The brand name …

The first sale of 196 cars with a conversion rate of 65% in Xiaohongshu. For the first time, Xiaohongshu broke into the car live track and handed out a good transcript. Recently, high-end brand Lectra, together with Xiaohongshu bloggers abcmama and Chen Yihui, shared the test drive experience of its coupe SUV Lectra 02 with netizens through live broadcast. The Link was given by Future Auto Daily (ID: auto-time) and the result was 301 test drive appointment through the live …

Ctrip and another of China’s biggest travel portals, Mafengwo, conducted a survey to assess consumer travel demands understanding the China tourism market post-outbreak The survey was done in the form of a wish list. Thousands participated and signaled a clear travel demand. Ctrip, one of China’s biggest OTAs is proactively taking strategic steps in anticipation of the impending strong travel rebound. “The pandemic did not kill travel demand. It only postponed it.” – Sun Jie, Ctrip’s CEO Ctrip recently released and …

The Chinese superapp Meituan has rolled out live streaming features on its platform to promote traveling and provide training to tenants. E-commerce platform Pinduoduo has also launched a series of virtual travel via live broadcasts to promote tourist destinations in China. By searching “Tour via Livestream” on Meituan App, users can join any live broadcast session about destinations they are interested in. Zhangjiajie National Forest Park, West Lake in Hangzhou and Yellow Crane Tower of Wuhan are among the top …

Last year Sina Weibo invited his Weibo followers to join Oasis. Oasis is Weibo’s answer to Instagram and has a content-driven model like Xiaohongshu (Little Red Book), a major social and ecommerce app in China. And people are wondering: What is this new app? How is it different from other social apps? Could it be my key to entering the social market in China? Let’s find out! Oasis lets users post, share, and edit pictures and videos with a variety …

Douyin useful for marketing foreign schools? Of course it is. We have noticed that quite a few Chinese higher-education institutions have a presence on Douyin, but many foreign schools do not. We are not sure why that is, but these schools usually have video resources that they publish on YouTube and other Western platforms already, so repurposing them for a Chinese audience is an easy way to improve their brand in China. If you don’t know what we mean, we …

Tmall Global Launches Influencer Incubator for Overseas Brands Tmall Global’s conference in Hangzhou was introduced a new solution for overseas brands. Tmall Global is a cross-border e-commerce platform (different from the domestic one- Taobao), and their new idea is promoting overseas brands to Chinese consumers using both foreign and Chinese influencers. They even created a new name for that. Online celebrities in China are called 网红 (wanghong, literally “Internet red”); Tmall Global’s influencers will now be referred to as网紫 (wangzi, …

Renren, it s a way to engage with students in China. Renren, formerly known as the Facebook of China, is making its return to the App Store. The app was used by university students as a social platform and then disappeared for years as WeChat and QQ grew stronger. Now, it has to adapt to a very competitive arena occupied by established apps such as QQ, WeChat, and Douyin. It is tough to say if Renren will be able to …

TikTok (Douyin) In-Video Search Function makes online shopping more addictive than ever. What is TikTok’s new in-video search function and how to activate it?  the new function allows TikTok users to select the face or clothes of a person appearing in a short video to search for other videos or images containing the same person or clothes. The ‘vision search’ is a powerful new function within the super popular app. The idea is that it becomes easier than ever for …

Have you ever heard about Xiaohongshu? Which e-commerce platform would you first consider for your online business when entering the Chinese market? Becoming one of the fastest-growing social e-commerce apps in China, Xiaohongshu is winning over the hearts of young Chinese users. In fact, if your business is targeting Generation Z or Millennials; or selling FMCG, fashion and beauty-related products, this is an app you must keep your eyes on. And not only this, Tourism is a growing part of …