WeChat released a new update earlier this month that allows for more sophisticated advertising. L’Oreal Paris and Taobao, immediately jumped on the opportunity, launching new styles of ads that look to tap in WeChat’s 570 million strong user base. Starring Fan Bingbing, a famous movie star and long-time L’Oreal spokesperson, the WeChat ad runs for only a few seconds and asks the audience: “What does she use for her skin?” None of this would be earth-shattering, save for the way …

The Chinese consumer market has seen enormous growth—and only 11% of the population has reached the middle class. As their ranks swell, so will their effect on the global economy. There will be huge opportunities for the entertainment, food service, technology and other industries. But to take advantage of them, businesses will need to understand China’s Urban Mass and Urban Middle, and align pricing, offerings and other practices to the groups’ specific needs. Across Asia, rising incomes are creating an …

Popular Chinese photo sharing app Nice takes cues from Tinder and Instagram With zero attention from brands, Nice has already organically delivered millions of followers and hundreds of thousands of product tags for brands such as Starbucks, Ray-Ban, Nike, New Balance, Michael Kors, H&M, Christian Louboutin, Chanel, Cartier, Burberry, BMW, Apple and others.   Nice App in China With access to Instagram restricted on the mainland since late 2014, Nice has emerged as one of the most compelling mobile apps for brands …

How top global brands strategically leverage WeChat Minisites to engage China consumers. WECHAT IN 2015 WeChat ended 2014 with 500 million monthly active users, putting it among the five largest social networks in the world, and cementing its position as the most important mobile platform for brands in China.1 With Weibo usage plateauing, WeChat offers a powerful tool for brands to engage with consumers on a one-to-one basis and tap into intimate networks that organically amplify sharing and word …

Connecting with the consumer base is the only method for a brand to truly succeed in the market. WeChat is offering a method for connecting with the consumer base in a method that can truly benefit any business who puts the time into developing a quality marketing plan for this social media platform. WeChat allows for messages, videos and comments to be shared with the world. However, for a brand to truly have a successful WeChat campaign, they need to …

PODCAST FROM GLOBALFROMASIA.COM   Everyone has the dream to sell in China, at what point should a Western brand be in their business to take action? Few tips for choosing the right distributor in China! It is vital for companies do it well!!!! http://s3-ap-southeast-1.amazonaws.com/globalfromasia/gfa101.mp3 Author: Dan Harris Dan received his B.A. from Grinnell College and his J.D. (magna cum laude) from Indiana University. Dan is a frequent writer and public speaker on doing business in China. Forbes Magazine, the Wall …

WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices.  The monthly average users of WeChat reached 600 million in Q2 2015. So far, WeChat hardware platform has connected 2,433 vendors and reached device activation volume of 25 million. 18,882 vendors are waiting for the approval.

While many historic global luxury brands remain hesitant to embrace e-commerce as they strive to maintain their traditional heritage, Chinese luxury consumers show no such reluctance as they increasingly head online for their high-end shopping fix. According to KPMG’s annual “China’s Connected Consumers” report released this week, Chinese luxury shoppers are showing rapidly growing demand for purchasing online. According to a survey of more than 10,000 online Chinese luxury shoppers, the average respondent’s spending went up 28 percent from last …