-
Stephen Hawking is on Weibo even before getting on Twitter The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen Hawking. The world famous theoretical physicist wrote his first Weibo post early this morning, which was shared more than 172,000 times and has generated 327,000 likes at time of writing. “In my physical travels, I have only been able to touch the surface of your fascinating history and culture. But now I can …
JD.com’s take on how to live a ‘better life’ The popular online shopping website, Jingdong, or simply JD.com for short, has their 12th anniversary coming up. JD.com of course plans to celebrate their cyber birthday with an online sale because what would an online Chinese birthday party be without a bunch of discounts? Leading up to the online anniversary sale, JD.com has created an HTML5 that shows people how to live a ‘higher quality’ life by showing how you can …
Despite increasing global influence, fashion is still dictated by local realities in China. Below are some assumptions to avoid when thinking style in the Middle Kingdom. As with elsewhere in the world, fashion is a ‘cultural construct’ – that is, it is created by collective conscious, that is an implicit agreement forged spontaneously between both official, popular and personal culture. So too with China, despite political limits on consumption and emphasis on one style – the Mao suit – Shanghai …
Pizza Hut switches things up from the deals we are used to seeing. However, the success of this campaign doesn’t come from the free pizza alone. Pizza Hut promotes their campaign through not just one or two forms of media but four! The audience and appetite just got larger for Pizza Hut fans, follow the stages of their campaign below to find out how: 1ºMedia form： Funny Video Advertisements Pizza Hut releases video advertisements to promote their campaign that show situations …
SHANGHAI, China — As Chinese consumers gain confidence in their own sense of style, some are starting to ditch luxury for leisure. The luxury drift in China is often explained as a reaction to the country’s economic slowdown and the government’s distaste for overt displays of opulence. However, underlying this shift is a unique transition of China’s cultural, political and street dynamics. China’s sportswear market will surpass the luxury goods market by 2020, according to Euromonitor International, with double-digit growth each …
1. Is Shanghai representative of China? Yes, and no. Shanghai is arguably representative of where much of urban China is going. The sheer volume of capital that has flowed to the city has meant it has leapfrogged the rest of China in terms of development and consumption. So Shanghai is in one sense China 2022. On a cultural level, Shanghai is multi-cultural and international city. But the core Shanghainese culture and language is still distinct from other parts of China. …
As traveling with family remains a popular way for Chinese tourists to take trips, a new Ctrip study finds that the number of Chinese children traveling abroad surged by 82 percent in the first quarter of this year. The online travel booking site’s recently released “Children Air Travel Report” finds that Chinese children have traveled to 132 different countries, with the average age decreasing—the percentage of children under the age of six heading abroad increased from 48 percent in the …
Jackie and co-founder, John Christensen, founded Wagas in 1999 and opened their first café in Shanghai in 2001, then entered into the bakery business with Baker & Spice in 2010. Fast forward to 2016, Wagas will have 68 locations, including Shanghai, Beijing, Wuxi, Chengdu, Suzhou, Shenzhen, and more cities in Greater China. Entering the Chinese Sandwich Frontier Introducing a sandwich café into China was no easy feat, with many stories along the way. One that stood out was the reaction …
Selfies are now part of global digital behaviour. However, in China, selfies take on a unique significance. Do you know why? Walking around in Shanghai, you can see a ‘selfie avalanche’ It all started when they were kids Due to the one-child policy (now discontinued), most millennials grew up at at time when, put simply – there was an explosion in consumer cameras, and an inverse drop in the amount of children that could be photographed – namely one, the only child. …
China marketing experts’ obsession with WeChat may be overshadowing microblogging giant Weibo, but new research shows Social influence in China is definitely still a “WeChat + Weibo” thing. Ever since the meteoritic rise of WeChat in China, brands have begun to put a greater emphasis on Tencent’s WeChat mobile messaging app, setting up subscription accounts and blasting long- form content to its fans, sometimes three to four times a week. Many smart brands have developed customer engagement environments on WeChat …
