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13 diciembre, 2016

Sina Weibo is back!

Weibo Bounces Back to Relevance on China’s Social Media Scene Rumors of the impending death of the platform seem to have been grossly exaggerated with recent data …

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29 noviembre, 2016

Facebook is trying to re-enter in China

Facebook is reportedly building a censorship tool so it can re-enter China Facebook is developing a software tool that suppresses users’ posts from appearing in the News …

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28 noviembre, 2016

China’s Crazy Live-Streaming Culture

How Advertisers Are Tapping Into? Live streaming has exploded in China in the past year; in 2015, it was a $1.8 billion industry, according to Huachuang Securities, …

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16 noviembre, 2016

Record of Single’s Day from mobile phone

China’s M-Commerce had 32 Percent Singles’ Day Sales Growth In China Mobile e-commerce is becoming even day more dominant shopping platform. For the November 11 Singles’ Day shopping event, …

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10 noviembre, 2016

Ready for the 11/11 aka Single’s Day?

The huge Single’s Day sale is approaching! E-commerce sales are a bit down this week as Chinese consumers wait to make their purchases during the big promotion. …

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3 noviembre, 2016

WeChat launches new ad format,

According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is Tencent going to do that? Starting in …

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21 octubre, 2016

New McKinsey survey.60,000 people in upward of 60 cities in China.

  McKinsey published some new stats on Chinese consumer behaviour. Compared to 2012:   While geographic differences persist, Chinese consumers are, on the whole, more individualistic, more …

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10 octubre, 2016

WeChat declare war against Zombie accounts

On Chinese social media, celebrities and “influencers” purchasing fake followers, likes, and pageviews have long been a major thorn in the side of brands spending large amounts of money on …

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27 septiembre, 2016

Single’s day is coming! are you gonna miss it?

Online retailers are getting ready for the biggest shopping day in China—Singles Day, or 11/11 After 2015’s whopping US$14 billion shopfest, how big will China’s Singles’ Day …

 
10 septiembre, 2016

A huge jump in consumer number on live stream apps in CHINA

The rise of live streaming in China – a detailed look  It looks like their recent digital campaign encouraging Chinese netizens to ‘be themselves’ really worked 😉 China has witnessed …