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Chinese digital marketing

9 enero, 2018

Chinese Social Media Stars as Global Celebrity

China’s internet celebrities may be one step closer to international fame. BMG, the music division of European media giant Bertelsmann SE that’s worked with the Rolling Stones and Avril …

25 julio, 2017

Chinese customers? get ready for mobile payments

Mobile payments will soon overtake cash and credit cards as the preferred payment choice for Chinese travellers shopping abroad, according to a new survey. Mobile payments specialist …

11 julio, 2017

Chinese rich consumers move faster

How the Chinese rich consumers Spend Differently There are currently 1 million Chinese people and 5 million Americans with at least 1 million USD in assets, or …

25 abril, 2017

WeChat has included external sources in in-app search results pages (SERP)

 WeChat becoming a threat to Baidu in mobile search? Chinese social networks Chinese social networks WeChat has included external sources in in-app search results pages (SERP) while it previously only …

12 abril, 2017

Weibo regained momentum in 2016

Daily average video views on Sina Weibo, the leading social media in China, increased seven times year-over-year, surpassing 2 billion in the fourth quarter of 2016. …