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Chinese digital marketing

9 abril, 2018

The end of Meipai. Hello Douyin!

The end of Meipai. Hello Douyin! In recent months, video sharing and live streaming app Meipai has been gradually losing content creators and users to the short video app Douyin. …

6 marzo, 2018

WeChat account…worth it?

WeChat is as a must-have channel for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the …

12 febrero, 2018

Forget millennials, Alibaba is targeting elderly people

Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …

6 febrero, 2018

Women are important in China

As carmakers expand their presence in China, now one of the world’s fastest-growing car markets, Chinese women have taken a liking to luxury cars, challenging the status …

31 enero, 2018

WeChat has been an essential marketing channel for Christmas

Christmas is something of a shopping festival in China, just as it is elsewhere, and many luxury brands co-opt the tradition to promote their offerings. WeChat has …

9 enero, 2018

Chinese Social Media Stars as Global Celebrity

China’s internet celebrities may be one step closer to international fame. BMG, the music division of European media giant Bertelsmann SE that’s worked with the Rolling Stones and Avril …

25 julio, 2017

Chinese customers? get ready for mobile payments

Mobile payments will soon overtake cash and credit cards as the preferred payment choice for Chinese travellers shopping abroad, according to a new survey. Mobile payments specialist …

11 julio, 2017

Chinese rich consumers move faster

How the Chinese rich consumers Spend Differently There are currently 1 million Chinese people and 5 million Americans with at least 1 million USD in assets, or …

25 abril, 2017

WeChat has included external sources in in-app search results pages (SERP)

 WeChat becoming a threat to Baidu in mobile search? Chinese social networks Chinese social networks WeChat has included external sources in in-app search results pages (SERP) while it previously only …

12 abril, 2017

Weibo regained momentum in 2016

Daily average video views on Sina Weibo, the leading social media in China, increased seven times year-over-year, surpassing 2 billion in the fourth quarter of 2016. …