China Social Media | Sin categoría Archivos - China Social Media

Sin categoría

9 abril, 2018

The end of Meipai. Hello Douyin!

The end of Meipai. Hello Douyin! In recent months, video sharing and live streaming app Meipai has been gradually losing content creators and users to the short video app Douyin. …

19 marzo, 2018

China’s Social E-commerce is booming

Today, more than ever, it’s the community that sells. In a little more than ten years, sneaker blog Hypebeast evolved into a publicly traded e-commerce platform. Liketoknow.it, an …

6 marzo, 2018

WeChat account…worth it?

WeChat is as a must-have channel for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the …

12 febrero, 2018

Forget millennials, Alibaba is targeting elderly people

Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …

6 febrero, 2018

Women are important in China

As carmakers expand their presence in China, now one of the world’s fastest-growing car markets, Chinese women have taken a liking to luxury cars, challenging the status …

31 enero, 2018

WeChat has been an essential marketing channel for Christmas

Christmas is something of a shopping festival in China, just as it is elsewhere, and many luxury brands co-opt the tradition to promote their offerings. WeChat has …

12 enero, 2018

5 Chinese Live Streaming Apps You Should Know

With over 200 live streaming apps available in China, it is difficult to choose which ones are the best. There are many factors that can be …

9 enero, 2018

Chinese Social Media Stars as Global Celebrity

China’s internet celebrities may be one step closer to international fame. BMG, the music division of European media giant Bertelsmann SE that’s worked with the Rolling Stones and Avril …

25 julio, 2017

Chinese customers? get ready for mobile payments

Mobile payments will soon overtake cash and credit cards as the preferred payment choice for Chinese travellers shopping abroad, according to a new survey. Mobile payments specialist …

19 julio, 2017

Chinese consumers love advertising

Chinese consumers are more interested in targeted and personalised ads than their Western counterparts, according to new research – and most think advertisers are doing a better …