China Social Media | Blog CSM China Social Media. Digital News from China

The Chinese social media landscape moves fast, and if you haven’t been paying attention closely, there’s a lot you’ve missed. New platforms have popped up, while main players including Alibaba and Tencent have consolidated their power. In general, China’s social landscape is involved in innovations in video, engagement and payment that have evolved differently and faster than anything in the West.

Chinese internet powerhouses Baidu, Alibaba, Tencent and Sina (referred to by the acronym “BATS”) together have upwards of eight different social media and/or e-commerce platforms, each with hundreds of millions of active users. They are the absolute core of China’s social and digital landscape because of their cumulative 2 billion users. These key players are at the heart of making the Chinese internet viral, informative and practical.

Trusted Information in China can be scarce, while the plentiful information on social media such as news, word of mouth and rumors is often the type of content that cannot be found anywhere else, even with government regulators keeping a close watch. This makes social media more important in China than most global markets.

Traditional video sites like Youku and iQiyi continue to be important platforms. They allow netizens to watch legal versions of local and imported long form content like TV dramas. Recently, many other sites have started to integrate danmaku, or “rapid fire” netizen commentary, where other people’s ideas and thoughts appear to fly across your video screen. Danmaku, also called danmu, started in China on platforms Acfun and Bilibili, which focus on more youthful content like anime, cartoons and games. Other video categories include short video apps like Meipai and Miaopai. These two apps have recently become a primary source of user-generated content on the social web. Live-video broadcasting apps similar to Periscope, including Panda TV and Zhanqi TV, have gained traction with consumers and attracted the watchful eye of government regulators. Brands including Maybelline have started to use live video platforms to promote their products. Maybelline sold over 10,000 units of lipstick in two hours, via a live video broadcast hosted by actress Angelababy.

In summary: The China social landscape is fragmented and fast-changing

Underpinning these five trends is the everlasting trifecta of defining characteristics of the China social media landscape: It’s unique, fragmented and dynamic. In the West, you may be able to get away with a two-platform strategy consisting of Facebook and Google. However, in China, there are not only unique platforms that do not exist anywhere else, but also multiple overlapping platforms and ecosystems that are in constant flux. An environment like this requires persistent diligence in order to understand, plan and execute for maximum and appropriate impact.

11 julio, 2017

Chinese rich consumers move faster

How the Chinese rich consumers Spend Differently There are currently 1 million Chinese people and 5 million Americans with at least 1 million USD in assets, or …

3 julio, 2017

Many luxury brands are looking for  the trend towards e-commerce with a degree of trepidation, but ultimately it seems anybody can resist succumbing to the allure of online retail. At …

26 mayo, 2017

Where do Chinese Students Study English Online? from 0 – 500 Chinese Yuan

Chinese students in Social Media: Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to English corner. It’s …

22 mayo, 2017

Growing credit spending among Chinese youth

Alipay Report shows growing credit spending among Chinese youth (Chinese consumers in Social Media) Definitions Before 85- Users born before 1985, or older than 32 years …

17 mayo, 2017


HOW CHINESE CITIZENS USE WECHAT? Chinese social media Today, WeChat (Chinese social media) is the most useful app in Chinese virtual and digital communication landscape. It provides Chinese …

9 mayo, 2017

China Continues to Dominate Global Shopping Mall Development

China once again registered the globe’s highest annual completions of retail shopping centers in 2016, according to a recent CBRE report. The country is the most active market across …

4 mayo, 2017

New kind of QR code for China

WeChat launches new style QR codes For Mini Programs. China social networks WeChat launched a completely new kind of QR code for China entitled Mini Program Codes (小程序码). How do …

25 abril, 2017

WeChat has included external sources in in-app search results pages (SERP)

 WeChat becoming a threat to Baidu in mobile search? Chinese social networks Chinese social networks WeChat has included external sources in in-app search results pages (SERP) while it previously only …

12 abril, 2017

Weibo regained momentum in 2016

Daily average video views on Sina Weibo, the leading social media in China, increased seven times year-over-year, surpassing 2 billion in the fourth quarter of 2016. …

29 marzo, 2017

Miaopai! a short video sharing and live streaming platform in China

Miaopai Introduction: The 3 Basics of Getting Started – China video sharing Miaopai (秒拍) is a China short video sharing and live streaming platform in China, first launched in 2011 …