After the emergence of the pandemic, QR codes in China have become all the rage; wherever one goes, a code makes it easy to connect to …
Douyin expands into e-commerce: brands can now open an online shop in the Chinese Tiktok We have recently been witnessing how Douyin is pulling ahead of …
H&M gets cancelled in China. The importance of understanding how to adapt a company to the Chinese market. The controversy arose after the company initiated a …
«The banning of Clubhouse app in China sparks a wave of apps replicating its business model». Clubhouse is an invite-only social media platform entirely based on …
Recently some of our customers call us and ask why platforms like WeChat and Weibo do not guarantee satisfactory marketing results as before. The answer we …
Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China. Can one order items beyond {takeaway} food and expect them to arrive …
Big changes coming to URLs on Weibo Campaigns. Weibo introduces new regulations for adding external links to the posts and ads. From now on, the platform will …
Zhihu is a platform where companies can develop B2B marketing strategies in the Chinese market. Usually your customers will have a lot of questions on their minds. …
Last year Sina Weibo invited his Weibo followers to join Oasis. Oasis is Weibo’s answer to Instagram and has a content-driven model like Xiaohongshu (Little Red Book), …
Douyin useful for marketing foreign schools? Of course it is. We have noticed that quite a few Chinese higher-education institutions have a presence on Douyin, but many …