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marketing in China

25 octubre, 2020

Instant Shopping in China via livestreaming

Instant Shopping and instant delivery is how e-commerce and livestreaming selling work in China.   Can one order items beyond {takeaway} food and expect them to arrive …

20 julio, 2020

Big Changes in Weibo

Big changes coming to URLs on Weibo Campaigns. Weibo introduces new regulations for adding external links to the posts and ads. From now on, the platform will …

16 junio, 2020

Zhihu B2B strategy in China

Zhihu is a platform where companies can develop  B2B marketing strategies in the Chinese market. Usually your customers will have a lot of questions on their minds. …

5 mayo, 2020

The Chinese Instagram – Oasis

Last year Sina Weibo invited his Weibo followers to join Oasis. Oasis is Weibo’s answer to Instagram and has a content-driven model like Xiaohongshu (Little Red Book), …

29 abril, 2020

Douyin useful for marketing foreign schools?

Douyin useful for marketing foreign schools? Of course it is. We have noticed that quite a few Chinese higher-education institutions have a presence on Douyin, but many …

6 noviembre, 2019

Renren, a way to engage with students in China

Renren, it s a way to engage with students in China. Renren, formerly known as the Facebook of China, is making its return to the App Store. …

16 octubre, 2019

Tik-tok (Douyin) Search Function

TikTok (Douyin) In-Video Search Function makes online shopping more addictive than ever. What is TikTok’s new in-video search function and how to activate it?  the new function …

24 septiembre, 2019

Xiaohongshu (Red Book): introduction

Have you ever heard about Xiaohongshu? Which e-commerce platform would you first consider for your online business when entering the Chinese market? Becoming one of the fastest-growing …

16 julio, 2019

Adapting McDonalds menu to China

Cola Chicken… Cola Chicken (可乐鸡) is a sweet and sour cooking dish using cola, chicken, ginger, soy sauce, cooking wine, and Sichuan pepper as its main ingredients …

26 junio, 2019

450000 BOTTLES OF WINE SOLD IN 18 MINUTES ON WECHAT

In 2013, a couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Nowadays Shanghai Dowell Trading is operating in …