While many historic global luxury brands remain hesitant to embrace e-commerce as they strive to maintain their traditional heritage, Chinese luxury consumers show no such reluctance as …
The relationship which underlay and mutual support based in China is guanxi (关系). What exactly guanxi is? When we use this term we are referring to …
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GENERAL PICTURE OF THE 360 SPANISH FIRMS ESTABLISHED IN CHINA Sector of activity By way of a start, in what sectors are Spanish businesses operating? To …
It’s possible to reach buyers in China without doing a joint venture or opening a subsidiary. Nevertheless you must decide how you want to sell your products or services …
China has around 1.400 million people and in 2020 it is expected that Chinese middle class will account for 40% of the total population. Owing to the …
Las marcas españolas se consolidan en CBME Shanghai Children Baby Maternity Industry Expo es el evento de referencia en el sector de moda infantil y puericultura en …
CHINA IS THE SIXTH COUNTRY THAT CONSUMES MORE OLIVE OIL IN THE WORLD. Chinese consumers see Spanish olive oil as a premium and quality product that provides …