WeChat released a new update earlier this month that allows for more sophisticated advertising. L’Oreal Paris and Taobao, immediately jumped on the opportunity, launching new styles of …
The Chinese consumer market has seen enormous growth—and only 11% of the population has reached the middle class. As their ranks swell, so will their effect on …
Popular Chinese photo sharing app Nice takes cues from Tinder and Instagram With zero attention from brands, Nice has already organically delivered millions of followers and hundreds …
How top global brands strategically leverage WeChat Minisites to engage China consumers. WECHAT IN 2015 WeChat ended 2014 with 500 million monthly active users, putting it …
Connecting with the consumer base is the only method for a brand to truly succeed in the market. WeChat is offering a method for connecting with the …
PODCAST FROM GLOBALFROMASIA.COM Everyone has the dream to sell in China, at what point should a Western brand be in their business to take action? Few …
As the name suggests, Singles’ Day began as a day for single people – apparently a chance to celebrate for the singletons, or «bare sticks», symbolised by …
WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices. The monthly average users of WeChat reached 600 …
While many historic global luxury brands remain hesitant to embrace e-commerce as they strive to maintain their traditional heritage, Chinese luxury consumers show no such reluctance as …