Selfies are now part of global digital behaviour. However, in China, selfies take on a unique significance. Do you know why? Walking around in Shanghai, you can see …
China marketing experts’ obsession with WeChat may be overshadowing microblogging giant Weibo, but new research shows Social influence in China is definitely still a “WeChat + Weibo” …
Maybelline leveraged celebrity and KOL power to sell 10,000 lipstick products in just two hours. They used the star power of Angelababy as well as army of …
Vogue Me, a new bimonthly magazine, is the very first fashion magazine in China that is specifically created for the post-Nineties generation – born after 1990. This unique version …
Following the tips of Eva Chen, we would like to point out the top 5 rules that are highly applicable for brands that want to have a better performance …
New research from the China Outbound Tourism Research Institute (COTRI) suggests brands will need to start paying more attention to China’s affluent travelers from second- and third-tier …
This tips are for companies that want to get their product into China or increase sales there. Companies often believe that they have two choices: go it …
Starbucks has enjoyed great success in China, but moving their coffee experience over to Tmall (their first global e-store) was a huge challenge. Starbucks provides a great …
As incomes rise for Chinese consumers, the “good life” is becoming about much more than just being able to afford material objects, according to the results of …
To launch a new service providing Chinese consumers access to overseas products, Walmart has launched a creative series of digital activations – with the theme of connecting …