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19 julio, 2016

Stephen Hawking is on Weibo even before getting on Twitter

  Stephen Hawking is on Weibo even before getting on Twitter The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen …

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11 julio, 2016

JD.com’s take on how to live a ‘better life’

JD.com’s take on how to live a ‘better life’ The popular online shopping website, Jingdong, or simply JD.com for short, has their 12th anniversary coming up. JD.com …

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8 julio, 2016

How to Understand Fashion in China

Despite increasing global influence, fashion is still dictated by local realities in China.  Below are some assumptions to avoid when thinking style in the Middle Kingdom. As …

 
5 julio, 2016

How Pizza Hut rocks in Chinese Social Media!

Pizza Hut switches things up from the deals we are used to seeing.  However, the success of this campaign doesn’t come from the free pizza alone.  Pizza …

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3 julio, 2016

Fashion in China: a transition of China’s cultural, political and street dynamics

SHANGHAI, China — As Chinese consumers gain confidence in their own sense of style, some are starting to ditch luxury for leisure. The luxury drift in China is …

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30 junio, 2016

Shanghai and Wechat for promoting your brand? not always!

1. Is Shanghai representative of China? Yes, and no.  Shanghai is arguably representative of where much of urban China is going.  The sheer volume of capital that …

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16 junio, 2016

Popular ways for Chinese tourists to take trips

As traveling with family remains a popular way for Chinese tourists to take trips, a new Ctrip study finds that the number of Chinese children traveling abroad …

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15 junio, 2016

How to launch a sandwich brand in China!

Jackie and co-founder, John Christensen, founded Wagas in 1999 and opened their first café in Shanghai in 2001, then entered into the bakery business with Baker & …

 
12 junio, 2016

Understanding selfies in China!

Selfies are now part of global digital behaviour. However, in China, selfies take on a unique significance. Do you know why? Walking around in Shanghai, you can see …

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24 mayo, 2016

Wechat is ok, but don’t forget about WEIBO

China marketing experts’ obsession with WeChat may be overshadowing microblogging giant Weibo, but new research shows Social influence in China is definitely still a “WeChat + Weibo” …