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30 junio, 2015

Why Spanish fashion Brands have a huge potential in China

China has around 1.400 million people and in 2020 it is expected that Chinese middle class will account for 40% of the total population. Owing to the …

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11 junio, 2015

Marcas españolas en CBME Shanghai

Las marcas españolas se consolidan en CBME Shanghai Children Baby Maternity Industry Expo es el evento de referencia en el sector de moda infantil y puericultura en …

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19 mayo, 2015

China has developed a taste for Spanish olive oil

CHINA IS THE SIXTH COUNTRY THAT CONSUMES MORE OLIVE OIL IN THE WORLD. Chinese consumers see Spanish olive oil as a premium and quality product that provides …

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19 mayo, 2015

El tren de la ruta España-China

El tren de mercancías que realiza la ruta entre Madrid y la ciudad china de Yiwu, la más larga del mundo, ha partido este lunes de la …

 
28 abril, 2015

Chinese Social Media Landscape (2013)

The Chinese Social Media Landscape Infographic. Commissioned to Jessica Draws by China Blueprint Online to promote the benefits of using Chinese Social Media if you are …

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4 marzo, 2015

Alibaba and Social Networks

Executives at Alibaba’s Taobao, the dominant Chinese online marketplace, suggest its 9 million merchants provide more customized products or services to mobile shoppers who account for more …

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8 septiembre, 2013

Quality Community Management Metrics

Quality Community Management Metric #1: Measuring Community Health The community manager’s role is to get people to talk, share, and react to the brand in the social media …

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7 septiembre, 2013

Top Social Networks in China

China, with the world’s largest population at a whopping 1.357 billion individuals, also represents the largest market in the world when it comes to social media users. …