Connecting with the consumer base is the only method for a brand to truly succeed in the market. WeChat is offering a method for connecting with the …
PODCAST FROM GLOBALFROMASIA.COM Everyone has the dream to sell in China, at what point should a Western brand be in their business to take action? Few …
As the name suggests, Singles’ Day began as a day for single people – apparently a chance to celebrate for the singletons, or «bare sticks», symbolised by …
WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices. The monthly average users of WeChat reached 600 …
While many historic global luxury brands remain hesitant to embrace e-commerce as they strive to maintain their traditional heritage, Chinese luxury consumers show no such reluctance as …
The relationship which underlay and mutual support based in China is guanxi (关系). What exactly guanxi is? When we use this term we are referring to …
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