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17 noviembre, 2015

Luxury brands hit China’s Singles Day

As the name suggests, Singles’ Day began as a day for single people – apparently a chance to celebrate for the singletons, or «bare sticks», symbolised by …

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21 octubre, 2015

WeChat – new solutions

WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices.  The monthly average users of WeChat reached 600 …

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14 octubre, 2015

China’s Luxury Shoppers are rapidly growing

While many historic global luxury brands remain hesitant to embrace e-commerce as they strive to maintain their traditional heritage, Chinese luxury consumers show no such reluctance as …

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7 septiembre, 2015

The importance of Guanxi (关系)

The relationship which underlay and mutual support based in China is guanxi (关系). What exactly guanxi is? When we use this term we are referring to …

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25 agosto, 2015

Spanish oil and Wine to China

[vimeo width=»600″ height=»500″]https://vimeo.com/137246867[/vimeo]

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10 agosto, 2015

SPANISH FIRMS ESTABLISHED IN CHINA

GENERAL PICTURE OF THE 360 SPANISH FIRMS ESTABLISHED IN CHINA  Sector of activity By way of a start, in what sectors are Spanish businesses operating? To …

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6 julio, 2015

How to reach buyers in China

It’s possible to reach buyers in China without doing a joint venture or opening a subsidiary. Nevertheless you must decide how you want to sell your products or services …