SHANGHAI, China — As Chinese consumers gain confidence in their own sense of style, some are starting to ditch luxury for leisure. The luxury drift in China is …
1. Is Shanghai representative of China? Yes, and no. Shanghai is arguably representative of where much of urban China is going. The sheer volume of capital that …
As traveling with family remains a popular way for Chinese tourists to take trips, a new Ctrip study finds that the number of Chinese children traveling abroad …
Jackie and co-founder, John Christensen, founded Wagas in 1999 and opened their first café in Shanghai in 2001, then entered into the bakery business with Baker & …
Selfies are now part of global digital behaviour. However, in China, selfies take on a unique significance. Do you know why? Walking around in Shanghai, you can see …
China marketing experts’ obsession with WeChat may be overshadowing microblogging giant Weibo, but new research shows Social influence in China is definitely still a “WeChat + Weibo” …
Maybelline leveraged celebrity and KOL power to sell 10,000 lipstick products in just two hours. They used the star power of Angelababy as well as army of …
Vogue Me, a new bimonthly magazine, is the very first fashion magazine in China that is specifically created for the post-Nineties generation – born after 1990. This unique version …
Following the tips of Eva Chen, we would like to point out the top 5 rules that are highly applicable for brands that want to have a better performance …
New research from the China Outbound Tourism Research Institute (COTRI) suggests brands will need to start paying more attention to China’s affluent travelers from second- and third-tier …