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marketing in China

6 noviembre, 2019

Renren, a way to engage with students in China

Renren, it s a way to engage with students in China. Renren, formerly known as the Facebook of China, is making its return to the App Store. …

16 octubre, 2019

Tik-tok (Douyin) Search Function

TikTok (Douyin) In-Video Search Function makes online shopping more addictive than ever. What is TikTok’s new in-video search function and how to activate it?  the new function …

24 septiembre, 2019

Xiaohongshu (Red Book): introduction

Have you ever heard about Xiaohongshu? Which e-commerce platform would you first consider for your online business when entering the Chinese market? Becoming one of the fastest-growing …

16 julio, 2019

Adapting McDonalds menu to China

Cola Chicken… Cola Chicken (可乐鸡) is a sweet and sour cooking dish using cola, chicken, ginger, soy sauce, cooking wine, and Sichuan pepper as its main ingredients …

26 junio, 2019

450000 BOTTLES OF WINE SOLD IN 18 MINUTES ON WECHAT

In 2013, a couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Nowadays Shanghai Dowell Trading is operating in …

29 abril, 2019

Mini-programs create more opportunities than your e-commerce website

WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 …

10 abril, 2019

Dolce&Gabbana China Crisis through Weibo hashtags

The controversies surrounding Italian fashion brand D&G in China have been dominating Weibo’s top trending lists. Because it’s a somewhat messy affair, we’ll explain the story hashtag …

1 abril, 2019

Xiaohongshu, the place where Influencers are

If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …

28 marzo, 2019

How to create a store in WeChat

Do you know how to create a store in WeChat? Youzan is one of the most recognized SaaS WeChat eCommerce model. Since WeChat eCommerce is booming now, …

27 marzo, 2019

Tiktok and Douyin are not the same

TikTok, known as the international version of the Chinese successful short video app Douyin, is a global hit. Despite Bytedance’s efforts to present Douyin and TikTok as …