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marketing in China

9 octubre, 2018

eCommerce in China and Social Networks

With a forecasted compound annual growth rate in double digits, online retailing is expected to grow from 17% of total retail sales in 2017 to 25% …

6 marzo, 2018

WeChat account…worth it?

WeChat is as a must-have channel for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the …

31 enero, 2018

WeChat has been an essential marketing channel for Christmas

Christmas is something of a shopping festival in China, just as it is elsewhere, and many luxury brands co-opt the tradition to promote their offerings. WeChat has …

12 enero, 2018

5 Chinese Live Streaming Apps You Should Know

With over 200 live streaming apps available in China, it is difficult to choose which ones are the best. There are many factors that can be …

22 mayo, 2017

Growing credit spending among Chinese youth

Alipay Report shows growing credit spending among Chinese youth (Chinese consumers in Social Media) Definitions Before 85- Users born before 1985, or older than 32 years …

12 abril, 2017

Weibo regained momentum in 2016

Daily average video views on Sina Weibo, the leading social media in China, increased seven times year-over-year, surpassing 2 billion in the fourth quarter of 2016. …

29 marzo, 2017

Miaopai! a short video sharing and live streaming platform in China

Miaopai Introduction: The 3 Basics of Getting Started – China video sharing Miaopai (秒拍) is a China short video sharing and live streaming platform in China, first launched in 2011 …