Chinese Social Network

Our social media management agency offers expertise across Chinese social media networks and platforms. We are looking for growing, building and guiding a Chinese online community on social media.

Social media consultancy

Our social media consultants will work with your existing team to define what you need to do to nurture or grow your Chinese community to enhance your brand and to increase customer engagement.

Chinese community management

Our community managers will encourage positive participation in the Chinese communities and social networks, and keep you up-to-date on competitor analysis, consumer insight and industry trends.

Content Strategy and Creation

Our social media experts can help you create editorial planning systems to ensure the right content is delivered at the right time to keep your brand’s community engaged and to align with your wider social media strategy and marketing plans.

Social listening

Using industry-leading social listening tools, our data and community management experts can monitor keywords and track sentiment to bring insight to data generated about your brand through social media monitoring.

Experienced Staff

CSM is the leading social media agency for the Chinese market.
Understanding social media is no longer a luxury for companies operating in China—it is an imperative. Formerly, a lack of engagement with netizens could be considered a lost opportunity.

CSM nurture positive participation in Chinese online communities; write social media content and manage customer feedback.

China, with the world’s largest population at a whopping 1.357 billion individuals, also represents the largest market in the world when it comes to social media users.

Connections mean “power” in China.

Our effective Chinese community management  bring to your B2c or B2B brand huge benefits:

  • Enhance product and brand loyalty
  • Promote strong connection between your brand and Chinese consumers
  • Support specific social media campaigns and integrated marketing campaigns
  • Increase the traffic to your community areas and to the rest of your website
  • Help to create a competitive differentiator
  • Develop a local brand presence in Chinese Global Market
  • Understand what Chinese people are saying about your brand by using social listening tools
  • Join the conversation and engage with your customers and users


China’s Social Media Market: Nearly a Billion Users — Mostly on Mobile
China is the world's largest social network market


Great content is essential to any effective social media strategy and is what keeps your customers and your community coming back for more.

All our Community Managers are tested to ensure a high level of literacy and grammatical knowledge. This is important because we believe in the power of compelling content, local cultural insights and targeted communication when building online communities.

We build a narrative and plan around editorial calendars to ensure community members are engaged with your brand, whether that’s with social media content, blog posts, community guidelines, or website copy.

Using industry-leading social listening tools, our community management experts can monitor keywords and track sentiment to bring insight to data generated about your brand through social media monitoring.

We locate influencers, engage with fans and provide valuable insight to help develop your community, support your social media strategy, evaluate social media campaigns and to highlight potential issues. 

We provide social media management services across all Chinese Social Networks.

Our community managers encourage positive participation in the Chinese world and social networks, and keep you up-to-date on competitor analysis, consumer insight and industry trends. This includes providing regular feedback on ways to improve your community, daily engagement, content strategy and content creation, and long-term social media planning. 

Chinese Social Media Networks
As a messaging platform similar to Skype, QQ offers Web communication functions such as video chat, text messaging, voice chat,  and features that allows users to send files on and offline. At June 2014, QQ’s monthly active users (MAU) hit 829 users.  Released in China in 1999 by Tencent, QQ is the grandfather of Chinese social media and has since expanded to include social games, music, shopping, and microblogging. This year, the service recorded more than 200 million simultaneous online users. As it is an older platform, QQ has had to offer additional features in order to stay relevant – and it did so with its instant messaging app Mobile QQ. After launching the mobile payment space with QQ Wallet, newly integrated lifestyle services include, bars restaurants,  shopping, and even health consultant.  Users are normally  students. 
In 2014, Sina Weibo arrived to 167 million monthly active users. And despite competition from newer player WeChat, financial results, show Weibo’s third-quarter revenues grew 58 percent year-over-year to $84.1 million. Weibo has an active presence in the Mainland market – especially among the younger demographic. Weibo’s sway has a lot to do with its influential user accounts such as business tycoons, Asian celebrities, and media figures. It initially launched as “Sina Weibo,” but shed the “Sina” prefix back in March. Despite it being called China’s “Twitter clone,” Weibo is a far friendlier platform for marketers, as brands can promote their events and online stores through video, live broadcast, and celebrity interviews. Coach is one of Weibo’s top brands as it focuses on interacting with followers and running mini-campaigns. For example, their 2013 “New York Style” campaign featured five Chinese fashion bloggers in a video, then had fans voting on their favorite street styles for a chance to win Coach merchandise. With more than 640,000 followers and 3,200 posts, Coach was named “Most Digitally Competent American Fashion Brand in China” in 2013 by the Digital IQ Index. 

Tencent has other social networks up its sleeve such as Qzone – a social networking website launched in 2005 that offers similar services to QQ such as blogging, photo sending, music, and videos. Tencent 2014 first-quarter figures put Qzone monthly active users at 644 million. Although Qzone is primarily a blogging platform, it also has similarities to Facebook, as brands can promote their products via fan pages. For example, according to the Nanjing Marketing Group, Chinese smartphone company Xiaomi sold its Redmi device on Qzone in March of this year and scooped up 15.18 million pre-orders in just one week. 
Rounding out the Tencent social media trifecta is WeChat. With its seemingly endless suite of features including voice and group chat, video call, walkie-talkie, and people nearby, WeChat is a formidable force in the Chinese social networking space. At June 2014, WeChat had 438 million active monthly users. Compared to its messaging rival WhatsApp, WeChat has been far more focused in monetizing its platform within the social and mobile spheres with its in-app e-commerce and services. Besides gifting friends and family a red pocket during Chinese New Year, WeChat users can upgrade while gaming, buy shoes, and even book a taxi. Besides outreaching to users in-group, chats of up to 500 people, brands can also use WeChat to advertise in a number of ways. Brands can set up a WeChat service account, which allows them to engage with customers by sending targeted material and use affiliate sales channel Weidian to analyze their users’ shopping habits and preferences. Businesses can also place QR codes in high-trafficked places for users to follow their brand, use the location-based service function to target offers, and ads to nearby users, and use the “throw a bottle” feature to raise awareness about charities or discounts. 
 People might be right to call this social network the “Facebook clone of China,” as RenRen not only fronts a similar layout and colors but also has a lot of the same features – such as profile creation, a friend’s list, fan pages, and a messaging application. Its origins are also similar to Facebook, as it started out as a network exclusively for college students. As of June 30, 2014, RenRen’s social network had approximately 214 million activated users. With its large user base, access to the Mainland market, and similarities to Facebook – foreign brands can easily use RenRen to engage with Chinese consumers. 

CSM methodology involves a combination of guidance and moderation, long-term engagement, support for Chinese social media campaigns, content strategy and creation, social listening and reporting.

If you want to outsource your Chinese social media management, we’d love to talk to you.

find out more about the community management or social media strategy services offered by our social media experts

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