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16 julio, 2019

Adapting McDonalds menu to China

Cola Chicken… Cola Chicken (可乐鸡) is a sweet and sour cooking dish using cola, chicken, ginger, soy sauce, cooking wine, and Sichuan pepper as its main ingredients …

26 junio, 2019

450000 BOTTLES OF WINE SOLD IN 18 MINUTES ON WECHAT

In 2013, a couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Nowadays Shanghai Dowell Trading is operating in …

29 abril, 2019

Mini-programs create more opportunities than your e-commerce website

WeChat Mini-program creates more opportunities than your e-commerce website and Facebook fanpage. Every day, 230 million users of over 2 million mini-programs can access them in 60 …

22 abril, 2019

Cultural Marketing, the biggest key to success for brands in China

Cultural marketing is the biggest key to success for brands in China today — it’s more important than the product, the distribution, or state-of-the-art technologies like AI. …

1 abril, 2019

Xiaohongshu, the place where Influencers are

If you want to become an Influencer or Key Opinion Leader in China you need to know Xiaohongshu, the social network where Kim Kardashian play. Real content …

28 marzo, 2019

How to create a store in WeChat

Do you know how to create a store in WeChat? Youzan is one of the most recognized SaaS WeChat eCommerce model. Since WeChat eCommerce is booming now, …

26 marzo, 2019

Pinduoduo rocks the market

Pinduoduo users surpassed JD.com and challenged Taobao in just three years since it was established. The number of active buyers skyrocketed from 67.7 million in the first …

14 febrero, 2019

Small cities in China lead the growth consumption

Small cities in China lead the growth consumption, 40% of all WeChat Pay transactions were in small fourth, fifth, and six-tier cities. According to data released by Tencent’s …

8 febrero, 2019

Live-streaming in China

Live-Streaming in China – the summary When it comes to marketing in China, you can do it the classic way – Baidu Advertising, WeChat and Weibo campaigns …

30 enero, 2019

6 Chinese Social Media Apps you Should Use in 2019

6 Chinese Social Media Apps you Should Use in 2019 We’ve already reached that time of year when we start making predictions and setting strategies for the …