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9 abril, 2018

The end of Meipai. Hello Douyin!

The end of Meipai. Hello Douyin! In recent months, video sharing and live streaming app Meipai has been gradually losing content creators and users to the short video app Douyin. …

6 marzo, 2018

WeChat account…worth it?

WeChat is as a must-have channel for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the …

12 febrero, 2018

Forget millennials, Alibaba is targeting elderly people

Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …

3 julio, 2017

Many luxury brands are looking for  the trend towards e-commerce with a degree of trepidation, but ultimately it seems anybody can resist succumbing to the allure of online retail. At …

23 febrero, 2017

Are Chinese Bloggers vital for Fashion brands?

Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed? Luxury fashion brands marketing to China’s affluent consumers can no doubt benefit by leveraging …