The end of Meipai. Hello Douyin! In recent months, video sharing and live streaming app Meipai has been gradually losing content creators and users to the short video app Douyin. …
WeChat is as a must-have channel for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the …
Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. While most companies are still figuring out how to capture the …
Many luxury brands are looking for the trend towards e-commerce with a degree of trepidation, but ultimately it seems anybody can resist succumbing to the allure of online retail. At …
Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed? Luxury fashion brands marketing to China’s affluent consumers can no doubt benefit by leveraging …